Sales Market Manager

Summary

Join Vital Farms as a Regional Sales Manager in Southern California and grow our regional presence. You will build relationships with independent retailers, manage sales calls, and develop strategic trade promotion calendars. This role requires experience in grocery sales and account management within the food industry, specifically with natural and key accounts in Southern California. You will utilize syndicated data, manage forecasts, and perform store checks to ensure initiative execution. Vital Farms offers a competitive salary and benefits package, including medical, dental, vision, paid parental leave, retirement contributions, annual bonuses, and professional development opportunities.

Requirements

• Bachelor’s degree (BA/BS) preferred
• 3+ years of grocery sales and account management experience in the food industry
• Demonstrated experience calling on Natural and Key Accounts throughout Southern California
• Prior exposure to trade management including forecasting and promotions
• Proficiency with Microsoft Office (PowerPoint, Excel, and Word) and trade management software
• Established relationships and demonstrated success working with key retailer accounts, and distributor relationships, including UNFI, KeHE and other local distributors like Hidden Villa
• Working knowledge and keen understanding of SPINS, IRI, Nielsen and other syndicated data platforms
• Candidate must live in Southern California region with the ability to travel as needed for customer appointments, store visits, headquarter calls, trade shows, team meetings, etc
• Anticipate 50% travel mainly to the surrounding Southern California region. Further travel may be required for larger events and team meetings
• Must have a state approved driver’s license in good standing including reliable access to a vehicle
• Proven ability to work independently, as well as collaboratively in a remote environment while being highly adaptable, & resourceful
• Highly self-motivated and comfortable in negotiations

Responsibilities

• Visit regional independent retailers to build relationships, earn trust, and provide customer-first solutions
• Manage headquarter sales calls for key Southern California region existing/potential customers
• Build and maintain rapport with key distributors and customers; identify new customer opportunities
• Build a strategic and collaborative annual trade promotion calendar for key customers and execute distributor promotions for independent accounts
• Create meaningful presentations for category reviews using category, brand, and item insights to capitalize on opportunities
• Accurate and timely forecasts for expected demand, trade plan, and promotional trade spend
• Manage category reviews across dairy to maximize and advance Vital Farms innovation and existing items in retail accounts
• Perform retail level store checks in all markets as needed to ensure execution of initiatives and uncover opportunities
• Attend trade shows to represent the brand and develop sales opportunities
• Build and maintain strategic partnerships at key customers at the category manager level and engage in appropriate top to top interactions
• Management of Vital Farms entire portfolio of ethically produced products
• Broker management required

Preferred Qualifications

• Dairy or Refrigerated experience preferred
• Preference given to candidates with experience working with the following accounts: Erewhon, Mother’s Market, H-Mart, 99 Ranch, Vallarta, Super King Market

Benefits

• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few)
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1
• Annual bonus and equity grant (subject to business results and company approval)
• Free eggs and butter, along with friends and family discounts
• Fun team SWAG that will make you the talk of the town
• Professional development opportunities and an amazing team dedicated to your growth