Remote Sales and Marketing Manager

Summary

Join our client, a perishable goods manufacturing company, as a Sales & Marketing Manager in Orlando. You will promote products, build brand awareness, and drive sales with a team of Account Managers, web developers, and growth hackers.

Requirements

• Proven experience within the perishable goods industry
• Demonstrated history of sales & marketing achievements with large distributors such as Walmart, Kroger or Trader Joe's
• Outstanding communication, persuasive, and negotiation skills

Responsibilities

• Conduct research to understand market trends, customer needs, and competitor activities in the industry
• Develop marketing strategies and plans to promote the company's products
• Develop branding strategies to differentiate the company's products from competitors
• Create and implement advertising campaigns across various channels such as print, online, and social media
• Coordinate promotional events and sponsorships to increase brand visibility
• Manage the company's online presence, including the website and social media platforms
• Utilize digital marketing techniques such as SEO, content marketing, and email campaigns to reach target audiences
• Collaborate with the sales team to develop marketing materials that support their efforts
• Provide sales teams with the necessary tools and information to effectively communicate product benefits to customers
• Manage CRM systems to track customer interactions and gather insights for future marketing strategies
• Develop and maintain strong relationships with key customers and partners
• Stay informed about relevant regulations and ensure that marketing activities comply with industry standards and legal requirements