Pacifica Continental is hiring a
Sales & Marketing Manager

Summary

The job is for a Sales & Marketing Manager at a perishable goods manufacturing company in Orlando, Florida. The role involves conducting market research, developing marketing strategies, managing online presence, collaborating with the sales team, and maintaining relationships with key customers and partners.

Requirements

• Proven experience within the perishable goods industry
• Demonstrated history of sales & marketing achievements with large distributors such as Walmart, Kroger or Trader Joe's

Responsibilities

• Conduct research to understand market trends, customer needs, and competitor activities in the industry
• Develop marketing strategies and plans to promote the company's products
• Develop branding strategies to differentiate the company's products from competitors
• Create and implement advertising campaigns across various channels such as print, online, and social media
• Coordinate promotional events and sponsorships to increase brand visibility
• Manage the company's online presence, including the website and social media platforms
• Utilize digital marketing techniques such as SEO, content marketing, and email campaigns to reach target audiences
• Collaborate with the sales team to develop marketing materials that support their efforts
• Provide sales teams with the necessary tools and information to effectively communicate product benefits to customers
• Manage CRM systems to track customer interactions and gather insights for future marketing strategies
• Develop and maintain strong relationships with key customers and partners

Preferred Qualifications

Outstanding communication, persuasive, and negotiation skills

Benefits

Location: Orlando, FL - remote position with frequent business trips in the area