Sales Planner

Summary

Join WeatherBug, a division of GroundTruth, as a Sales Planner to support our digital and mobile sales team. You will collaborate with the sales team to develop strategic media plans and client proposals, leveraging market insights to create compelling value propositions. Responsibilities include crafting customized media strategies, identifying new opportunities, creating proposals and presentations, and managing the RFP process. This role requires a Bachelor's degree, 3+ years of experience in digital media planning, and in-depth knowledge of digital advertising platforms. We offer a remote-first philosophy, flexible vacation, and a comprehensive benefits package including fully-paid medical premiums, generous parental leave, and various other perks. If you're detail-oriented, organized, a team player, and passionate about digital media, we encourage you to apply.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field
• 3+ years of experience in digital media planning, preferably within a digital advertising agency or media company. Mobile in-app experience is a plus
• In-depth knowledge of digital advertising platforms, including mobile, display, video, social media, and programmatic advertising
• Exceptional communication and presentation skills, with the ability to effectively convey complex ideas in a clear and persuasive manner
• Strong attention to detail with excellent analytical skills, capable of interpreting data to make informed, data-driven decisions
• Proven ability to manage multiple projects simultaneously in a fast-paced, collaborative environment
• Demonstrate the ability to build and maintain strong relationships with clients and internal stakeholders
• Experience with researching facts, insights and valuable data using online resources and tools like ComScore to support business cases and drive revenue
• Excel and PowerPoint skills

Responsibilities

• Collaborate with Sales Team: work closely with the sales team to understand client goals and create tailored media plans that align with their objectives
• Develop Strategic Insights: Use industry research, audience data, and market trends to create compelling ‘value’ propositions that support sales outreach to target accounts
• Identify New Opportunities: leverage research tools to identify potential new categories or clients for prospecting by the sales team
• Create Proposals & Presentations: Develop comprehensive proposals and presentations that effectively communicate the value of our digital advertising solutions to clients
• Be an expert in Research Platforms such as Resonate, Comscore, and eMarketer to help create custom insights
• Collaborate with Internal Teams: Work with ad operations, marketing, and creative teams, to help develop new ideas and strategies that meet client needs
• Manage RFP Process: Oversee the Request for Proposal (RFP) and proposal submission process, ensuring timely and high-quality responses
• Manage Lead Generation Partnerships: Manage and take an active role in lead generation
• Stay Current with Industry Trends: Continuously monitor industry developments and emerging trends in digital media to ensure a competitive edge in the market

Preferred Qualifications

• Detail-oriented–-the little things matter
• Organized with demonstrated ability to prioritize and deliver timely work
• A team player and not afraid to roll up your sleeves and help when needed
• Self-sufficient and not afraid to take the lead and manage tasks independently
• Coachable and open to feedback
• Respectful–-we treat each other with respect and assume the best of one another
• Not afraid to have fun!

Benefits

• Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role
• Flexible vacation
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages when working in-office
• 401(k) employer match
• Fully-paid medical premiums for employees
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay
• Company bonus