Salesforce Marketing Cloud Consultant

Summary

Join BayNova's growing team as a skilled Salesforce Marketing Cloud Consultant. You will design, implement, and optimize Salesforce Marketing Cloud solutions for various clients. Deep expertise in customer journey design, email automation, data segmentation, and CRM strategy is essential. Familiarity with Appian is a plus. This remote role requires hands-on experience with SFMC and collaboration with cross-functional teams. You will develop and manage customer journeys, integrate SFMC with other systems, and provide consultation and support.

Requirements

• 3+ years of hands-on experience with Salesforce Marketing Cloud
• Strong expertise in Journey Builder, Email Studio, Automation Studio, and Contact Builder
• Proficient in AMPscript, SQL for SFMC, and basic HTML/CSS for email development
• Experience with marketing automation strategy and customer lifecycle management
• Solid understanding of CRM data structures and campaign workflows
• Excellent communication and client-facing skills

Responsibilities

• Design and implement scalable solutions within Salesforce Marketing Cloud (SFMC) including Journey Builder, Email Studio, Mobile Studio, Automation Studio, and Cloud Pages
• Collaborate with cross-functional teams to understand marketing goals and translate them into technical solutions using SFMC
• Develop and manage customer journeys, dynamic content, A/B testing, and personalization strategies
• Integrate SFMC with Salesforce Sales/Service Clouds and other external systems via APIs and connectors
• Support data modeling, ETL processes, and data segmentation strategies for effective targeting
• Provide consultation on best practices, new features, and platform capabilities
• Collaborate with developers and architects on integration needs with platforms such as Appian (nice to have)
• Assist with troubleshooting issues and optimizing existing marketing automation processes
• Maintain platform documentation and provide training/support to stakeholders as needed

Preferred Qualifications

• Experience working with Appian or other low-code workflow automation tools
• Experience integrating SFMC with Salesforce CRM and external platforms
• Familiarity with REST/SOAP APIs for system integrations
• Consulting experience with external clients or agencies
• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Consultant
• Salesforce Certified Marketing Cloud Developer