Salesforce Marketing Cloud Developer

Summary

Join Decision Foundry, a leading Salesforce Data Cloud delivery partner, as a Marketing Cloud Developer. You will play a key role in designing and implementing scalable solutions, partnering with other architects to understand the broader Salesforce Enterprise architecture. Leveraging your analytical and consultative skills, you will provide strategic and technical guidance to achieve marketing and engagement objectives. This fully remote role requires at least 5 years of Salesforce project delivery experience and specific Marketing Cloud certifications. Decision Foundry offers competitive benefits, including a base salary range of $150,000 to $175,000 (for New York-based roles) plus a discretionary bonus, subsidized medical, dental, 401k matching, and additional insurance options.

Requirements

• At least 5 years’ experience in a leading role in delivering Salesforce.com projects
• Excellent communication skills, written, verbal, and interactive when online
• Minimum Salesforce certified: Marketing Cloud Administrator
• Minimum Salesforce certified: Marketing Cloud Account Engagement (Pardot)
• Minimum Salesforce certified: Marketing Cloud Email
• Minimum Salesforce certified: Marketing Cloud Personalization
• 3+ years of experience in Salesforce Marketing Cloud/ExactTarget with a proven track record of consistently exceeding performance goals
• Experienced in Data Extensions, Package Manager, Template creation, reports, data views, Event Notification Service (ENS), Rest/Soap APIs available within SFMC
• Proficient in AMPscript, SQL, and other relevant scripting languages
• Experience creating responsive emails
• Experience with list segmentation and working with large data sets
• Experience in performing email QA testing to validate email rendering and deliverability across different devices and applications, using tools such as Litmus and Return path
• Must have created User-Initiated and Triggered Automations like Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation Studio
• Experience working on optimizing campaigns through A/B testing and multivariate testing
• Worked on email reporting and tracking, recommend improvements, enhancements and testing strategies for future programs
• Deep understanding of Salesforce Core CRM data model and features within Sales, Service and Experience Cloud
• Extensive understanding of email marketing practices, inbox deliverability and CAN-SPAM laws

Responsibilities

• Responsible for solutioning, designing, and building solutions using Salesforce Marketing Cloud products and integrating with Salesforce CRM and other technical applications
• Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email studio, Mobile Studio, Automation studio, Journey Builder, Personalization (formerly Interaction Studio), Ad Studio, Audience Builder, etc
• Designing and implementing automated marketing campaigns, workflows, and customer journey
• Using Marketing Cloud's scripting languages to develop advanced, personalized, and dynamic messages and landing pages
• Analyzing and interpreting campaign performance metrics to provide insights and recommendations for optimization
• Collaborate with business stakeholders to communicate best practices to create, enhance, and develop effective Journeys
• Coach team members in the execution of complex Journey development, SMS campaigns, mobile app notifications, data model development, etc
• In conjunction with Sales and Professional Services, conduct transition briefing - communicate commitments and expectations in preparation for deployment

Preferred Qualifications

• B2B Commerce Cloud
• D2C Commerce Cloud
• Loyalty Cloud
• Platform App Builder
• Data Cloud Developer
• Experience using marketing enablement solutions is a plus
• Experience on Landing Pages and Microsites is a plus
• Experience with Agile methodology and Scrum delivery framework

Benefits

• Work Setup- Fully Remote
• For New York-based roles, the base salary hiring range for this position is $150,000 to $175,000. plus Discretionary Bonus
• Subsidized medical
• Dental
• 401k plus match
• Insurance
• Additional benefit options
• Competitive Benefits including Medical, Dental, and Retirement