Search Engine Marketing Specialist

Summary

Join Keller Postman, a leading law firm, as a Search Engine Marketing (SEM) Specialist. This role requires managing large-scale SEM campaigns, specifically within the personal injury law vertical. You will develop and implement campaigns across platforms like Google Ads and Bing Ads, conduct keyword research, create compelling ad copy, and analyze campaign performance to maximize ROI. The ideal candidate possesses at least 3 years of SEM experience, with a focus on personal injury law, and proven experience managing six-figure monthly budgets. A bachelor's degree in a related field is required. This is a fast-paced, results-oriented position within a rapidly growing firm.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• Minimum of 3 years of experience in SEM, with at least 2 years focusing on personal injury law
• Proven experience managing six-figure monthly budgets
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Proficiency in SEM tools such as Google Ads, Bing Ads, and Google Analytics
• Ability to thrive in a fast-paced, results-oriented environment

Responsibilities

• Develop, implement, and manage SEM campaigns across various platforms, including Google Ads and Bing Ads
• Conduct keyword research and selection for pay-per-click (PPC) campaigns to maximize reach and efficiency
• Create compelling ad copy and optimize landing pages to improve quality scores and conversion rates
• Monitor and analyze campaign performance, adjusting strategies to meet and exceed KPIs
• Manage monthly budgets of at least six figures, ensuring efficient allocation of resources and maximum ROI
• Collaborate with the creative and content teams to develop impactful marketing materials
• Generate detailed reports on campaign performance, providing insights and recommendations for continuous improvement
• Stay up-to-date with industry trends, tools, and best practices to keep our SEM strategies cutting-edge

Preferred Qualifications

Certification in Google Ads and/or other relevant SEM certifications