๐Canada
Market Specialist

KAYAK
๐Remote - Germany
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Summary
Join KAYAK, a leading travel search engine, as a Freelance Market Specialist for the Swedish market! Collaborate with our Localization and Product Marketing teams to develop and refine user-friendly messaging for KAYAK's features. You will ensure high-quality localization, conducting market research and competitor analysis. This role requires strong writing, communication, and proofreading skills, along with native-level Swedish and excellent English. Experience in product marketing, product copywriting, or translation is essential. Help us craft the future of travel!
Requirements
- Minimum 5 year experience in product marketing, product copywriting, or a related field
- Proven experience as a translator, reviewer, or similar role
- Native-level proficiency in Swedish and excellent command of English
- Strong writing, communication, and proofreading skills with an attention to detail
- Strong understanding of cultural nuances and ability to adapt content accordingly
- Strong communication and interpersonal skills, with the ability to work independently and manage time effectively in a remote setting
Responsibilities
- Develop and refine concise, user-friendly messaging for KAYAKโs features and unique selling propositions (USPs)
- Collaborate with cross-functional teams to create a unified product positioning and messaging framework
- Audit and update existing product messaging to ensure clarity, consistency, and alignment with KAYAKโs brand strategy
- Conduct market research and competitor analysis
- Review, proofread, and resolve linguistic issues in translations to ensure accuracy, consistency, and adherence to guidelines
- Ensure all translations meet the brand's quality standards and are culturally appropriate for the target audience
- Provide feedback to translators and collaborate in maintaining language-specific style guides and glossaries
- Evaluate the quality of Machine Translation (MT) or AI-generated content, and fully localize the content to improve the user engagement
Preferred Qualifications
- Familiarity with CAT tools is a plus
- Understanding of the challenges and considerations when working with MT or AI-generated content
- Ideally based in the local market to stay on top of the local marketing trends
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