Market Specialist

Summary

Join KAYAK, a leading travel search engine, as a Freelance Market Specialist for the French market! This role blends product marketing strategy with linguistic expertise to enhance KAYAK's messaging and localization. You will develop user-friendly messaging, collaborate with cross-functional teams, audit existing content, and conduct market research. Responsibilities also include quality assurance of translations, ensuring cultural relevance, and providing feedback to translators. This is a remote position ideal for someone passionate about translating product marketing strategies into engaging content for a local audience.

Requirements

• Minimum 5 year experience in product marketing, product copywriting, or a related field
• Proven experience as a translator, reviewer, or similar role
• Native-level proficiency in French and excellent command of English
• Strong writing, communication, and proofreading skills with an attention to detail
• Strong understanding of cultural nuances and ability to adapt content accordingly
• Strong communication and interpersonal skills, with the ability to work independently and manage time effectively in a remote setting

Responsibilities

• Develop and refine concise, user-friendly messaging for KAYAK’s features and unique selling propositions (USPs)
• Collaborate with cross-functional teams to create a unified product positioning and messaging framework
• Audit and update existing product messaging to ensure clarity, consistency, and alignment with KAYAK’s brand strategy
• Conduct market research and competitor analysis
• Review, proofread, and resolve linguistic issues in translations to ensure accuracy, consistency, and adherence to guidelines
• Ensure all translations meet the brand's quality standards and are culturally appropriate for the target audience
• Provide feedback to translators and collaborate in maintaining language-specific style guides and glossaries
• Evaluate the quality of Machine Translation (MT) or AI-generated content, and fully localize the content to improve the user engagement

Preferred Qualifications

• Familiarity with CAT tools
• Understanding of the challenges and considerations when working with MT or AI-generated content
• Ideally based in the local market to stay on top of the local marketing trends