Remote Search Marketing Specialist

Summary

Join a dynamic team as a Search Marketing Specialist, working fully-remote with a 9 AM - 6 PM EST schedule. The ideal candidate will have experience in paid media management and campaign optimization.

Requirements

• Proven Experience: At least 3-5 years in paid media management with significant experience in working with U.S.-based clients
• Platform Expertise: Extensive experience in managing and optimizing campaigns on LinkedIn, Instagram, Google Ads, Meta, Pinterest, and Amazon
• Analytical Proficiency: Strong skills in campaign analysis and using A/B testing to improve results
• Technical Skills: Knowledge of HubSpot, Salesforce, ClickUp, and Google Analytics
• Communication Skills: Excellent communication abilities to effectively collaborate with teams and report on campaign progress
• Creative Skills: Experience in designing ad creatives and crafting compelling copy
• Strategic Experience: Proven experience in developing and executing diverse campaign strategies for B2B, B2C, DTC, and lead generation

Responsibilities

• Lead and optimize advertising campaigns on platforms like Instagram, LinkedIn, Google, Meta, Pinterest, and Amazon focused on lead generation, lead conversion, and customer acquisition
• Develop comprehensive paid media strategies that align with marketing goals and target the right audience segments
• Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance
• Utilize tools like HubSpot, Salesforce, and ClickUp for marketing operations assistance
• Use advanced analytics tools such as Google Analytics to monitor and report on campaign performance
• Manage and allocate campaign budgets effectively to maximize ROI
• Design and develop compelling ad creatives, and craft engaging copy that resonates with the target audience
• Develop and implement campaign strategies across various approaches including B2B, B2C, DTC, and lead generation