SEM Specialist

Summary

Join Western Digital and build and manage global Paid Search and Shopping campaigns. Collaborate with internal teams to acquire customers through various digital marketing channels. Identify and develop target keywords and placements to accelerate eCommerce growth. Ensure search engine activities align with the broader digital marketing strategy. Own associated budgets and determine investments to grow the business while meeting KPIs. Present search engine strategy and results to internal teams. Manage relationships with Google Ads and Microsoft Ads teams. This role requires a BA/BS degree and experience managing Paid Search and Shopping campaigns.

Requirements

• BA/BS with experience managing Paid Search and Shopping campaigns
• Passion for all channels of search engine marketing, including Paid Search, Shopping, Performance Max, YouTube, and Display
• Excellent written and verbal communication skills with the ability to communicate across all levels of the company
• Certification in Google Ads
• Mastery of Excel (skill test required)

Responsibilities

• Build and manage global Paid Search and Shopping campaigns
• Collaborate with internal teams to acquire customers through paid search, shopping, and other related digital marketing channels
• Identify and develop target keywords and placements that are needed to accelerate our eCommerce growth
• Ensure that our search engine activities are aligned with our broader digital marketing strategy, across social media, marketplaces, affiliates, and email
• Own the associated budgets for each of our search engines and determine the right investments that are needed to grow the business while hitting KPI goals
• Speak knowledgeably about KPIs such as impressions, clicks, CTR, CPC, CVR, conversions, impression share, and ROAS
• Present search engine strategy and results with internal teams, such as executives, PR, Marcom, Product Marketing, and eCommerce
• Manage relationships with Google Ads and Microsoft Ads teams

Preferred Qualifications

Familiarity with Adobe Analytics

Benefits

• Paid vacation time
• Paid sick leave
• Medical/dental/vision insurance
• Life, accident and disability insurance
• Tax-advantaged flexible spending and health savings accounts
• Employee assistance program
• Other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
• Tuition reimbursement
• Transit
• The Applause Program
• Employee stock purchase plan
• The Western Digital Savings 401(k) Plan
• Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance
• Annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents
• RSU awards are also available to eligible new hires