Senior Abm Campaign Specialist

Summary

Join Apply Digital as a Senior ABM Campaign Specialist and drive the execution of comprehensive account-based marketing (ABM) and digital advertising strategies. You will focus on high-intent programs, one-to-few and one-to-one ABM campaigns, and targeted, personalized ad campaigns to boost engagement and revenue. Collaborate closely with Marketing, Business Development, and Partner teams to ensure impactful and scalable initiatives aligned with company goals. The ideal candidate is passionate about the buyer journey, translating messaging into effective ad campaigns, and thrives in a collaborative setting. This role requires strong ABM and digital advertising experience, proficiency in relevant platforms, and excellent analytical and communication skills. Apply Digital offers a hybrid/remote-friendly work environment, with a preference for candidates based in Latin America and flexible work arrangements.

Requirements

• 7+ years of experience in ABM and LinkedIn Ads, focusing on high-intent campaigns that drive ROI and engagement
• Must have excellent verbal and written English communication skills
• Proven experience in B2B marketing with a strong understanding of the enterprise sales cycle
• Proven expertise in ABM and display ad strategies, with a track record of executing successful campaigns
• Proficiency in ABM and digital advertising platforms (e.g., Demandbase, 6sense, Rollworks, Google Display Ads, LinkedIn Ads)
• Strong project management skills, with the ability to handle multiple initiatives in a fast-paced environment
• A data-driven mindset with exceptional analytical skills to translate insights into strategic actions
• Excellent collaboration and communication skills, including comfort presenting to senior leadership
• Ability to prioritize, multitask, and meet deadlines independently and as part of a team
• Familiarity with cookie consent compliance best practices (GDPR)

Responsibilities

• Develop and execute multi-channel ABM strategies to engage and expand key accounts
• Own end-to-end ABM campaigns, including account selection, content development, campaign execution, and performance analysis
• Leverage data-driven insights to refine targeting, optimize campaigns, and improve ROI
• Launch and optimize ABM and paid ad campaigns across Rollworks, 6sense, Google Display, and LinkedIn Ads
• Continuously test and refine messaging, audience segmentation, and creative assets to maximize engagement
• Partner with Business Development leadership to ensure ABM initiatives align with pipeline and revenue goals
• Work with content, design, and marketing teams to create compelling messaging and assets tailored to ICPs and key accounts
• Leverage ABM and MarTech tools (e.g., Rollworks, 6sense, HubSpot, Salesforce) to manage account insights and track campaign impact
• Analyze campaign performance metrics, identify trends, and implement optimizations
• Report on ABM program effectiveness, including engagement metrics, pipeline influence, and revenue contribution

Benefits

• Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact
• An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe
• Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support
• Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being
• Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences
• Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both