Senior Regional Marketing Specialist

Summary

Join dbt Labs as a Senior Regional Marketing Specialist, Northeast! In this role, you will design and execute marketing plans for the Northeast region, collaborating with sales and marketing leaders. You will manage end-to-end marketing programs, including events and campaigns, and analyze their effectiveness. The position requires 5+ years of B2B software marketing experience and proven event execution skills. This role involves travel and requires being located on the East Coast of the US. dbt Labs offers competitive compensation, including salary, equity, and benefits such as unlimited vacation, 401k, excellent healthcare, and paid parental leave. This is a fantastic opportunity to significantly impact company growth and advance your marketing career.

Requirements

• Worked asynchronously as part of a fully-remote, distributed team
• 5+ years of B2B Software Marketing Experience
• Can demonstrate previous event execution experience
• Have had experiences using marketing automation platforms like Hubspot, CRM systems like Salesforce, or event platforms like Splash
• Are a master project manager
• Willingness and ability to travel on a monthly basis
• Ability to thrive in a dynamic, fast-paced environment, with a results-driven mindset and a passion for driving data-driven success
• Are physically located on the east coast of the United States

Responsibilities

• Strategize, plan, execute, manage, and optimize end-to-end field & partner marketing programs for your region across the full marketing spectrum such as trade shows, partner conferences, regional dbt field events and roadshows
• Collaborate with sales, sales development, and global demand and digital marketing teams acting as the key point of contact for marketing activities that support your region and pipeline targets
• Collaborate closely with sales and marketing stakeholders in your region to ensure event follow-up is happening that delivers pipeline targets each quarter
• Evaluate the effectiveness of programs you run, monitor ongoing results, and present learnings/results to your team
• Analyze and report on the performance of regional and global campaign effectiveness in your region providing insights and recommendations for improvement
• Collaborate closely with sales leadership to ensure alignment between marketing and sales initiatives, optimize lead management processes, and drive revenue growth
• Travel to represent dbt Labs at in person events throughout your assigned region

Preferred Qualifications

• Proven track record of building and nurturing relationships with sales management, sales teams and marketing stakeholders, driving collaborative efforts to achieve shared goals
• ABM or vertical marketing experience
• Experience on a GTM team for an open source product
• Experience building marketing campaigns designed for an executive audience
• Broad set of marketing skills across areas including demand gen, digital, social, events, and campaigns

Benefits

• Salary: We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay
• The typical starting OTE range for this role is: $96,000 -- $116,100 USD OTE (80% base salary / 20% variable compensation)
• The typical starting OTE range for this role in the select locations listed is: $106,000 -- $129,000 USD OTE (80% base salary / 20% variable compensation)
• Equity Stake*
• Benefits - dbt Labs offers: Unlimited vacation (and yes we use it!)
• 401k w/3% guaranteed contribution
• Excellent healthcare
• Paid Parental Leave
• Wellness stipend
• Home office stipend, and more!