Senior Abm Manager

Summary

Join Benevity, a B Corporation committed to purpose and profits, as a Senior ABM Manager. You will develop and execute targeted marketing strategies for key strategic prospect and client accounts, focusing on personalized campaigns. Collaborate with sales, client success, and other marketing teams to identify target accounts, create customized marketing plans, and deliver impactful campaigns. This role requires strong analytical skills, project management abilities, and a passion for driving business results. Benevity offers a unique work environment with a focus on community, diversity, equity, inclusion, and belonging. The company provides opportunities for growth and a chance to make a positive impact.

Requirements

• 8+ years of experience in B2B marketing, with a focus on strategic account marketing, client marketing, or demand generation
• Proven success in developing and executing 1:1 and 1:Few campaigns that drive account engagement and revenue growth
• Experience working closely with sales and client success teams to align marketing strategies with account planning and pipeline goals
• Strong understanding of strategic account marketing principles, including personalization, multi-channel marketing, and content development
• Analytical mindset with the ability to use data and insights to optimize campaigns and report on performance
• Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
• Detail-oriented and highly organized, with a focus on delivering high-quality, personalized marketing experiences
• Passionate about driving business results and building meaningful relationships with key accounts and clients, particularly the Strategic accounts

Responsibilities

• Develop and execute strategic marketing strategies that focus on personalized 1:1 and 1:Few campaigns for high-value accounts and the Strategic client accounts, supporting pipeline generation and revenue growth
• Collaborate with sales, client success, and product marketing teams to identify target accounts and create customized marketing plans aligned with specific needs and goals
• Use insights and data to refine marketing strategies, ensuring alignment with account goals and pipeline targets
• Create tailored marketing campaigns for specific accounts, addressing their unique challenges and opportunities with personalized content, messaging, and solutions
• Execute 1:1 campaigns for top-tier accounts and the Strategic accounts, along with 1:Few campaigns for segmented clusters of clients or prospects, to drive deeper engagement
• Partner with sales and client success teams to engage decision-makers within target accounts through multichannel marketing efforts, including email, direct mail, digital advertising, and events
• Leverage account insights to build meaningful relationships and strengthen the partnership between Benevity and key clients or prospects
• Work closely with sales and client success teams to align marketing strategies with account planning, ensuring a cohesive approach to engaging key accounts and Strategic accounts
• Collaborate with product marketing and demand generation teams to develop account-specific content and messaging that speaks directly to the needs of high-value prospects and clients
• Partner with creative and content teams to design impactful, visually engaging campaigns that resonate with target accounts
• Oversee the planning, execution, and optimization of 1:1 and 1:Few campaigns, with a special focus on Benevity’s Strategic account, ensuring alignment with key business objectives
• Utilize marketing technology and data analytics to track and optimize campaign performance, making data-driven adjustments to improve outcomes
• Monitor key performance indicators (KPIs) such as account engagement, pipeline growth, and revenue generation, providing regular reports to senior leadership
• Develop personalized content and messaging for each account or cluster of accounts, ensuring that marketing materials are tailored to address specific challenges, goals, and business opportunities, especially for the Strategic account
• Collaborate with internal teams to create case studies, whitepapers, webinars, and other content that adds value for target accounts and clients
• Ensure that all content is consistent with the overall brand voice and positioning while being uniquely customized for each account
• Track and report on campaign performance, providing insights into account engagement, pipeline contribution, and ROI
• Present campaign performance and actionable insights to sales, client success, and marketing leadership, using data to inform future strategies
• Continuously optimize efforts based on data and feedback from sales and client success teams, as well as key accounts and the Strategic account
• Utilize account-based marketing platforms, CRM systems, and marketing automation tools to manage and execute campaigns
• Leverage data from these tools to inform decision-making and track account engagement across all marketing touchpoints
• Stay up to date on the latest tools, technologies, and best practices to drive innovation and improve campaign performance

Benefits

• Innovative work
• Growth opportunities
• Caring co-workers
• A chance to do work that fills us with a sense of purpose
• Community First approach
• Split time working in the office and from home (for those within commuting distance), with at least 50% in the office