Senior Manager, Marketing Operations

Summary

Join AppOmni as a Senior Marketing Operations Manager and drive operational excellence, optimizing campaign performance, and enabling pipeline growth through data-driven insights. This hands-on role involves managing the marketing tech stack (HubSpot, 6sense, Salesforce), overseeing global campaign execution, developing real-time dashboards, ensuring data accuracy, and evaluating new technologies. You will collaborate with marketing, sales, and leadership teams to ensure seamless processes and measurable impact across the global marketing funnel. The ideal candidate possesses strong analytical and project management skills, experience with marketing automation platforms, and a proven track record of success in a similar role. AppOmni offers a competitive compensation and benefits package, including a flexible, remote-first work environment.

Requirements

• Proven experience managing marketing automation platforms (Salesforce, Hubspot, 6sense)
• Strong understanding of global email marketing best practices, campaign workflows, and multi-touch lead nurturing strategies
• Proficiency in reporting and analytics tools
• Exceptional organizational and project management skills with the ability to prioritize and manage multiple global initiatives simultaneously
• Experience developing and scaling processes for operational efficiency across marketing teams
• 5-7 years in marketing operations, campaign management and analytics
• Expertise in Hubspot, Salesforce, 6sense and reporting tools such as Qlik
• Strong analytical, forecasting and process management skills
• Bachelor’s degree in Marketing, Business, Analytics, or a related field

Responsibilities

• Own and optimize HubSpot, Salesforce, 6sense and other martech tools
• Oversee global campaign execution (audience segmentation, list uploads, lead nurturing, automation)
• Improve lead flow, scoring, and routing for seamless SDR and sales handoff
• Establish best practices for email marketing, engagement, and A/B testing
• Develop real-time dashboards for pipeline, conversion, and campaign performance using Salesforce, Qlik, and 6Sense (ABM)
• Analyze complex data sets and deliver regular marketing KPIs and forecasting models to inform strategic planning
• Uncover insights to improve ROI, conversion rates, and funnel performance
• Ensure data accuracy, hygiene and governance across platforms
• Partner with RevOps and sales teams to monitor lead and opportunity data within Salesforce and Hubspot
• Implement and enforce data governance processes to comply with privacy regulations (e.g., GDPR, CCPA)
• Evaluate new emerging technologies and trends to improve scalability, efficiency, and campaign performance
• Develop and implement scalable processes and workflows for global campaign execution, lead management, and reporting
• Act as a trusted strategic partner to marketing and sales leadership, delivering insights and recommendations
• Collaborate cross-functionally with demand generation, product, RevOps, and sales teams to ensure alignment and operational excellence

Preferred Qualifications

SaaS, B2B, startup, cybersecurity industry experience

Benefits

• Base Salary: The annual base salary compensation range in the U.S. for this role is: $ 140,000 - $180 ,000
• Stock Options
• Working remotely
• New hire home office / computer equipment stipend
• Generous paid time off
• Paid company holidays
• Paid floating holidays
• Paid parental leave
• Paid sick time
• Paid family leave for applicable states
• Health insurance - medical, dental, and vision with HSA option
• LifeWorks Employee Assistance Program
• Company-provided life insurance
• AD&D
• STD/LTD and additional supplemental life insurance options
• 401(k) and Roth retirement saving accounts
• A monthly wellness benefit reimbursement