Senior Manager, Field Marketing

Summary

Join Reveleer as the Senior Manager, Field Marketing and play a key role in designing and executing field marketing strategies that drive demand, accelerate sales pipeline progression, and enhance customer engagement. You will oversee marketing’s digital and in-person events, ensuring alignment with business objectives and sales goals. The ideal candidate will manage high-impact field marketing initiatives, foster cross-functional collaboration, and measure program effectiveness. This role requires expertise in field marketing, event strategy, and integrated demand generation. You will develop innovative marketing campaigns that drive measurable revenue growth and leverage insights to optimize marketing efforts and maximize ROI. You will also lead and develop a high-performing field marketing team.

Requirements

• Bachelor's degree in Marketing, Business Communications, or a related field
• 5+ years of experience in B2B field marketing, event marketing, or demand generation
• Proven ability to execute field marketing programs that drive measurable business impact
• Strong understanding of demand generation principles, including ABM, sales enablement, and multi-channel marketing strategies
• Experience in marketing analytics and ability to translate data insights into actionable strategies
• Excellent project management skills with the ability to manage multiple initiatives across teams
• Strong communication and presentation skills, with experience collaborating with executive stakeholders
• Proficiency in marketing automation tools (HubSpot, Marketo, etc.) and CRM systems
• Experience managing event budgets and vendor contracts
• Willingness to travel domestically

Responsibilities

• Develop and execute field marketing plans to support pipeline generation, acceleration, and customer retention across key markets
• Own the execution of field marketing initiatives, including trade shows, industry events, executive roundtables, customer forums, webinars, and other in-person and virtual engagements
• Collaborate with marketing and sales leadership to align field marketing programs with company segment and regional revenue goals, ensuring seamless execution and measurable impact
• Manage planning and execution of all event-related logistics, including site selection, vendor management, budget planning, content development, and post-event analysis
• Define and manage KPIs to assess the effectiveness of field marketing campaigns, optimizing performance through data-driven decision-making
• Strategize and manage promotional items to support sales, events, customer, and employee gifts
• Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Reveleer objectives and target audience
• Support sales and marketing efforts in driving account-based marketing (ABM) strategies by integrating field marketing initiatives into broader go-to-market campaigns
• Manage the field marketing budget, ensuring cost-effective execution and ROI tracking
• Build and maintain relationships with industry partners, vendors, and event organizers to maximize brand exposure and engagement
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets
• Continuously innovate and evolve field marketing strategies to keep pace with industry trends and customer needs
• Lead and develop a high-performing field marketing team, fostering collaboration, mentorship, and professional growth

Preferred Qualifications

Knowledge of the healthcare technology industry, specifically within Payers, Providers, Risk Adjustment or Quality Improvement, is highly desired

Benefits

• Competitive pay
• Medical, Dental and Vision benefits including HSA/FSA
• 401k with Employer Match
• 100% paid short term and long-term disability insurance
• PTO plan and 10 paid company holidays