Senior Account Executive, Lifestyle

Summary

Join M Booth, an award-winning PR agency, as a Senior Account Executive and contribute to impactful campaigns. This hybrid role focuses on consumer lifestyle, encompassing PR, social media, and digital strategies. You will manage multiple accounts, mentor junior staff, and collaborate with a supportive team. The ideal candidate possesses 4-5 years of agency experience, expertise in lifestyle or CPG industries, and strong project management skills. M Booth offers a collaborative environment, professional development, and comprehensive benefits, including unlimited PTO and a flexible work policy.

Requirements

• Bachelor’s degree or equivalent
• Minimum 4 years demonstrated experience in agency environment - Experience working in an IAT setting is a bonus
• Experience managing 1-3 direct reports
• Experience working on large scale events/activations in a day-to-day driver position
• Proven ability to effectively organize multiple deadlines across accounts and teams
• Positive and flexible attitude
• Proactive and curious mindset
• Experience handling community management and publishing for a brand(s)
• Experience creating and executing social media strategies at brand level and campaign level, including social media copywriting and content calendar creation
• Savvy with social media measurement, has conducted ongoing reporting (weekly, monthly) and packaging it into client-facing report
• Strong analytical skills and experience tracking and interpreting data. Curious mindset to dive into the “why” behind data and program results
• Strong writing skills (social media writing a plus)
• Experience in influencer relations – from identifying influencers to negotiating & contracting, writing briefs and management of the content & review processes
• Ability to work independently and collaboratively in a team environment and manage multiple accounts/address multiple client needs
• Keep abreast of industry trends and Experience in client management
• Good at time and project management (administratively sound) with ability to meet deadlines
• Has a finger on the pulse of pop culture, trends, entertainment, and news - a culture fiend who regularly presents fresh, proactive ideas to clients
• Strong knowledge of core social channels and how to use for client programming such as Facebook, Instagram, Twitter, and LinkedIn; including content calendar writing, organic and paid programming is a plus
• Expert-level project management skills
• The ideal candidate will have a solid foundation in lifestyle consumer marketing specifically: traditional public relations, large integrated programming, social strategy, and influencer marketing (paid and organic)
• Is intrinsically motivated, takes ownership of projects and follows them through to the end
• Can stay centered and work effectively in a fast-moving environment

Responsibilities

• Deliver excellent client service and strong account/project management
• Strong logistical leadership experience managing projects with many workstreams/moving pieces
• Help ideate and develop strategic plans/programs, including but not limited to large-scale product launch moments, earned media strategies, social + influencer campaigns, VIP gifting activations, strategic partnerships and more
• Drive significant earned media coverage + experience pitching, with a focus on fostering impactful editorial relationships and converting to meaningful coverage opportunities. Where appropriate, also bring tastemaker/industry/category contacts to the table (e.g., experts)
• Serve as day-to-day client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc
• Lead management of influencer relations from ID to vet to contract and content management
• Oversee and execute client projects (events, launches, etc.) soup-to-nuts, managing budgets, timetables, logistics, status updates, reporting, and junior staff as needed
• Review press strategies, materials and lists developed by more junior staff and provide them with thoughtful feedback/direction/counsel to help them grow
• Developing social calendar and content strategies and managing community managers
• Driver of PR, social and influencer measurement for client-facing reporting
• Keep a pulse on culture and proactively bring new ideas to the team and clients
• Share ideas and ways to drive buzz for clientele that tap into cultural zeitgeist
• Assist in interviewing and hiring of interns
• Support and contribute to new business efforts as needed
• Direct and manage the work of AE’s, AAE’s, AC’s and interns across PR + digital

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits