Senior Account Manager, Retail Media

Pacvue
Summary
Join Pacvue, a leading eCommerce advertising software company, as a self-starter with a proven track record in building client relationships and delivering results. You will be responsible for managing client accounts, developing strategic growth plans, and executing against those plans across various retail media platforms. The ideal candidate will have experience in paid search and display media strategies, budget recommendations, and reporting on advertising effectiveness. This role requires strong analytical skills, data interpretation, and the ability to present action plans to senior leaders. You will be working with clients to maximize retailer share, revenue, and profitability while integrating their internal objectives. Pacvue offers a fast-paced, energetic environment with opportunities for growth and learning.
Requirements
- 5+ years experience working in eCommerce account management, sales, and/or digital marketing
- Previous account management experience
- Demonstrate an in-depth understanding of how retail media, sales, and operations work together
- Proven ability to effectively manage complex Search and/or Display Media strategies across retail media providers like Amazon, Walmart, or Instacart
- Proven track record of relationship building and account management
- Proven success in driving results and implementing ideas in a fast-paced environment
- Works efficiently and is always looking to streamline processes and workflows
- Excellent organizational, communication, and presentation skills
- Strong analytical skills, and the ability to take large data sets and extract actionable recommendations, are a must
- Moderate Excel skills are a must
- Bachelorโs Degree from an accredited university or equivalent experience
Responsibilities
- Fully own the client relationship by building solid rapport, demonstrating transparency, and delivering results against joint business objectives
- Develop strategic growth plans, gain client alignment, and fully execute against the aligned upon approach
- Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits to identify areas for refinement
- Leverage retail media activities and other retail readiness recommendations to drive increased traffic and conversion and organic search ranking improvement
- Highlight incremental sales opportunities to clients through participation in retailer programs, additional promotional opportunities, and recommendations to improve operational KPIs
- Develop annual budget recommendations and properly allocate across campaigns to align with high level business objectives
- Develop an annual marketing calendar incorporating key drive periods including relevant macro and micro seasons, new product launches, and client media calendars
- Leverage Pacvue technology to manage budget pacing, communicate with client on trends and pacing, and deliver results within client budget thresholds
- Prepare weekly and monthly retail media performance reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking across the clientโs product portfolio
- Maximize retailer share, revenue, and profitability for clients while integrating clientโs internal objectives such as driving innovation or key items or product lines
- Create strategic retail media plans for new product launches, including recommendations for retail readiness across core KPIs
- Responsible for reporting, analysis, and communication with Pacvue and client management teams
Preferred Qualifications
- Previous product management, project management, financial analysis, negotiation and/or marketing experience is a plus
- Previous people management experience a plus
Benefits
- Unlimited Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
- 401k with Employer Match
- Remote Work Options and Flexibility
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
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