Senior Adobe Analytics Architect

Summary

Join TELUS Digital as a Senior Adobe Analytics Architect and collaborate with clients to develop robust analytics plans. You will aggregate and present product insights to guide product development. This hybrid or remote role, based in Vancouver, BC, or Toronto, ON, requires professional use of Adobe Analytics. Responsibilities include leading client workshops, selecting analytics tools, integrating analytics into code, and creating user-friendly dashboards. The ideal candidate possesses 5-7 years of experience in analytics strategy, proven ability to communicate complex data, and experience with various analytics platforms. TELUS Digital offers competitive benefits, including healthcare, 401k matching, PTO, life and disability insurance, and an annual performance bonus.

Requirements

• 5-7 years of experience developing and executing an analytics strategy for clients and/or products
• Created analytics tracking specifications for web and/or mobile products that are being used in production
• You’ve worked with clients’ business or marketing teams in an agency or have worked with stakeholders in a product setting using data and reporting to guide product decisions and roadmaps
• Strong business sensibilities and can effectively identify and translate high-level business objectives to reportable metrics
• You can effectively communicate and present complex data in meaningful and actionable ways to clients and multidisciplinary product teams (e.g., engineers and designers) to guide product decisions
• Experience evaluating a breadth of tools and platforms, specifically Adobe Analytics / Adobe CJA, Amplitude, Mixpanel, and Google Analytics , and can guide clients in selecting the ideal tool for their needs
• You're a data advocate and can both articulate and demonstrate the value of data to clients and project teams

Responsibilities

• Lead outcomes workshops with clients to understand their business goals and translate them into trackable outcomes within products
• Audit, select, and recommend the best analytics tool to suit client needs (e.g., Adobe Analytics/CJA, Google Analytics, Mixpanel, Amplitude)
• Dive into technical documentation and collaborate closely with engineers to integrate analytics into the codebase
• Use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams
• Construct user-friendly dashboards that illustrate the value of data

Preferred Qualifications

• Experience working with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch
• Mobile analytics or e-commerce experience
• You’ve helped a client migrate from one analytics tool to another

Benefits

• Healthcare benefits - Medical, Vision, Dental
• 401K matching
• Employee Share Purchase Plan
• Competitive PTO Policy
• Employee Assistance Program (EAP)
• Life & Disability Insurance
• Annual Performance Bonus