Senior Alliances Marketing Manager

Summary

Join Vonage's Applications Group Alliance’s Marketing team as an Alliance Marketing Manager and lead the marketing strategy for Alliances, ISVs, and SIs. You will own and execute campaign strategies, leveraging partner knowledge and data analysis to build pipeline and close business. Collaborate with various teams to create engaging event experiences and compelling value propositions. This role requires hands-on experience with end-to-end marketing plans and a deep understanding of the CCaaS market. The ideal candidate will be passionate about business communications and adept at producing engaging content. This position reports to the Global Alliance’s Marketing Director and is ideally based in the US.

Requirements

• 5 years of experience in marketing, product marketing, partner marketing, alliances marketing, global events, corporate marketing or similar job function
• Relevant degree such as a bachelor’s degree or master’s degree in Marketing, Communications, Business Administration, Journalism
• Excellent writing skills
• Excellent presentation skills
• Good analysis skills and the ability to draw conclusions from data
• Proven organizational skills and time management skills and the ability to manage multiple deadlines simultaneously
• Professional and mature approach with the ability to comfortably interact with all levels
• Fluent in English - spoken and written

Responsibilities

• Create campaigns around Salesforce World Tours and Dreamforce events to gather audiences, build pipeline and close business
• Identify market opportunities through research that will develop our mission and extend our reach
• Build case studies on our identified best customers and share internally and with our partners
• Manage budget for events
• Create engaging presentations and/or video content for use by the sales teams and use at tradeshows
• Develop relationships with our ISV partners and top SI partners
• Develop executable joint marketing plans with our ISV and top SI partners
• Be the lead on campaign execution for all in-country events
• Work closely with our global events team to execute 300+ events with the alliances marketing team
• Execute a cohesive partner marketing plan that engages our partners, deepens the relationship and keeps Vonage top-of-mind
• Collaborate with the product team, product marketing to stay abreast of all new product releases
• Create messaging for tradeshows centered around products and new releases
• Support the development of content around new product releases for tradeshows, theater presentations and blog posts
• Create campaigns to keep our partners informed about new developments, product releases
• Create champions within our partners through regional strategy planning and enablement days
• Stay informed on our competitor’s product releases and find ways to highlight Vonage advantages
• Create social campaigns that engage our audience and direct traffic to our events
• Create an ongoing follow-on program for after each large event i.e. World Tours and other tradeshows

Preferred Qualifications

• Monday.com experience
• Contact Center and Salesforce ecosystem experience