Senior Customer Marketing Manager

Summary

Join Keyfactor's Product & Customer Marketing team as a Sr. Customer Marketing Manager and become the voice of the customer. You will develop a deep understanding of our customers, create a customer lifecycle program, and maximize the end-user experience. Responsibilities include leading customer engagement strategies, driving product adoption, and amplifying customer champions. This role requires 5+ years of experience in customer or product marketing, strong cross-functional collaboration skills, and experience in cybersecurity and B2B marketing. Keyfactor offers a remote work opportunity (US, EST/CST or Canada East), competitive compensation, and a comprehensive benefits package including unlimited time off (US), generous parental leave (US), and various wellness initiatives.

Requirements

• 5+ years of Customer Marketing and/or Product Marketing experience with a proven track record of supporting and executing customer marketing programs and advocacy initiatives
• A strong aptitude for collaborating cross-functionally with Sales, Customer Success, Professional Services, and Marketing to align and deliver on set objectives
• Strong writing and communication skills to deliver engaging customer communications and create meaningful customer stories
• Experience in cybersecurity and a solid understanding of B2B marketing
• Working knowledge of common marketing and customer success tools, including HubSpot, Salesforce, Gainsight, G2, Gartner Peer Insights, and Testimonial Hero
• Strategic thinking, exceptional problem-solving skills, and highly proficient in leading large cross-functional projects and initiatives
• A revenue- and results-driven

Responsibilities

• Be the voice of the customer: Develop a deep understanding of our customers and create a customer lifecycle program in collaboration with various customer-facing teams. Refine customer segmentation to deliver relevant and personalized messaging throughout the customer journey
• Maximize the end-user experience: Work closely with account teams, including Sales, Customer Success, and Professional Services to optimize the customer experience from onboarding to ongoing support
• Continuously engage customers: Lead our customer engagement strategy, supported by in-person and virtual experiences, frequent updates and communications, and advisory programs
• Drive product adoption: Work with our technical SMEs to spearhead the development of content that encourages product usage and adoption
• Amplify our champions: Develop and maintain strong relationships with key technical champions in our customer base, working closely with account teams to source and deliver customer success stories, peer reviews, references, and speaking engagements
• Enable customer success: Build and maintain resources for the Customer Success team to properly leverage in programs, promotions, and regular customer touchpoints
• Keep things organized: Manage relationships with external partners and internal stakeholders, including agencies and department heads, to deliver consistent results

Benefits

• Salary will be commensurate with experience
• Second Fridays (a company-wide day off on the second Friday of every month)
• Comprehensive benefit coverage, paid for by the company for you and your dependents (US)
• Generous paid parental leave (US)
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology
• The Keyfactor Alliance Program to support DEIB efforts
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off
• Unlimited time off (US) and competitive time off globally
• Monthly Talent development and Cross Functional meetings to support professional development
• Regular All Hands meetings – followed by group gatherings