Senior Area Marketing Manager

Summary

Join Natera as a Sr. Area Marketing Manager to drive awareness and adoption of its oncology products, focusing on the Northeast region (NY, Boston, DC). This remote role requires significant travel (up to 50%) and involves collaborating with internal teams and key opinion leaders (KOLs). You will customize educational materials, support regional events, analyze market trends, and report on campaign effectiveness. The ideal candidate possesses a Bachelor's degree, 5+ years of relevant experience in healthcare marketing, and strong communication and analytical skills. Natera offers competitive benefits, including comprehensive health insurance, paid time off, 401k, and more.

Requirements

• Bachelor’s degree in a related field required (B.A. or B.S.)
• Minimum of 5 years in healthcare product marketing, product management, sales, medical affairs, or strategic consulting
• Experience in life sciences, health technology, or diagnostics is required
• High integrity and strong interpersonal skills to build lasting relationships with stakeholders
• Excellent project management skills with strong attention to detail and ability to manage timelines effectively
• Proven ability to synthesize clinical information and develop concise, impactful promotional materials
• Strong written and verbal communication skills, including proficiency in presenting technical content to diverse audiences
• Collaborative mindset with the ability to lead and align cross-functional teams
• Analytical, problem-solving mindset with experience gathering customer insights and translating them into actionable strategies
• Proficiency in Microsoft PowerPoint, Excel, and CRM platforms like Salesforce

Responsibilities

• Collaborate Across Teams and with KOLs: Partner with Medical Affairs and Sales teams to develop and execute peer-to-peer programs and build educational tools. Develop and maintain relationships with key opinion leaders (KOLs)
• Customize Education: Identify the most effective channels to reach medical oncologists and surgeons and adapt national campaign messages
• Support Regional Events: Assist in content development for regional HCP programs, tumor boards, and congresses. Manage timelines and budgets effectively
• Analyze and Report Insights: Gather and analyze customer feedback, competitive data, and market trends to refine marketing strategies. Track effectiveness of regional campaigns

Preferred Qualifications

• Advanced degree (MBA, M.S.)
• Oncology experience
• Familiarity with digital marketing channels and field marketing tactics

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Pregnancy and baby bonding leave
• 401k benefits
• Commuter benefits
• Generous employee referral program