Senior Manager, Marketing

Summary

Join Viator, a Tripadvisor company, as a dynamic Senior Manager, Marketing to lead our B2B Marketing team. This role demands a well-rounded marketing professional with proven success in content and event marketing, user onboarding, and demand generation campaigns. You will develop and execute innovative marketing strategies, analyze data to optimize campaigns, and collaborate with sales and email marketing teams. Leadership and team development are key aspects, requiring you to manage and mentor a high-performing team. The ideal candidate possesses strong visual and writing skills, thrives in fast-paced environments, and excels in cross-functional collaboration.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in B2B marketing as a generalist, and a minimum of 3 years managing teams
• Proven success in managing teams and developing individual team member skills
• Strong visual and creative design capabilities
• Exceptional writing skills with the ability to craft compelling content
• Experience in developing sales enablement materials
• Demonstrated ability to work in a fast-paced, dynamic environment with a focus on results
• Excellent communication, interpersonal, and leadership skills

Responsibilities

• Develop and execute innovative marketing campaigns that drive demand and growth for new and existing partners and operators
• Design and produce go-to-market (GTM) and sales enablement materials for the B2B organization
• Leverage content and event marketing to enhance brand visibility, drive key business metrics, and engagement
• Analyze data and business metrics to measure campaign performance, optimize marketing strategies, and make data-driven decisions that drive growth
• Be a strong contributor to KPI discussions and establish reporting frameworks to track the effectiveness of marketing initiatives and identify areas for improvement
• Collaborate with Strategy and Operations to create sales enablement tools and creative campaigns that support growth objectives
• Work closely with the email marketing team to support customer lifecycle journeys
• Provide strategic inputs and marketing assets to enhance the success of email campaigns
• Manage, coach, and develop a high-performing multi-functional marketing team, nurturing talent and fostering professional growth
• Cultivate an environment of collaboration and excellence, encouraging a “get stuff done” attitude
• Act as a key leader within the B2B Marketing Organization, collaborating effectively with peers and other departments
• Foster authentic and empathetic leadership to guide team efforts and align with organizational goals

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity
• ���Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like
• Flexible schedule
• Donation matching
• Tuition assistance
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you
• Travel perks. We believe that travel is employee development, so we provide discounts and more
• Employee assistance program
• Health benefits. We offer great coverage and competitive premiums