Senior Manager, Marketing Analytics

Summary

Join Point, a company revolutionizing homeownership, as a Marketing Analytics professional. You will be responsible for analyzing and optimizing multi-million dollar media investments across various channels. Partner with channel owners to translate data into actionable strategies, improving acquisition efficiency and accelerating Point's mission. This role offers a unique opportunity to influence strategic business decisions and shape the future of home equity financing. The position is highly analytical and requires expertise in media performance analysis within the direct-to-consumer (DTC) space. Work remotely from anywhere in the U.S. and enjoy a people-first culture.

Requirements

• 6+ years of experience in marketing/media analytics, preferably in high-growth DTC performance marketing environments
• Proven track record working with advertisers managing $20M+ in annual media spend
• Expertise in SQL and experience building dashboards in Tableau, Sigma, or equivalent tools
• Strong analytical skills with knowledge of media attribution, Media Mix Modeling, A/B and Incrementality testing
• Experience collaborating closely with marketing, growth, and data science teams
• Natural curiosity and a data-driven mindset with a passion for problem-solving
• Ability to balance rigor and speed—comfortable working in a fast-paced, evolving environment
• Strong communication skills with the ability to influence and present to senior stakeholders

Responsibilities

• Channel Performance Analysis: Own and enhance comprehensive reporting and deep-dive analyses for paid media channels, primarily Paid Social, Programmatic, Paid Search, identifying opportunities for improved scale and efficiency
• Strategic Influence: Translate complex analyses into clear, actionable insights and recommendations to influence cross-functional decision-making
• Media Attribution & Incrementality: Lead the implementation and enhancement of attribution models and incrementality tests to advance measurement capabilities and inform media strategies
• Stakeholder Reporting: Develop and maintain scalable dashboards in tools like Sigma to deliver actionable insights to Marketing and Finance teams
• Budget Optimization: Partner strategically with channel owners to provide recommendations that drive efficient media spend, optimize CAC/LTV, and enhance ROI
• Campaign Experimentation: Support test design, execution, and analysis for A/B and geo-experiments, particularly for new creative, audience targeting, and media tactics

Benefits

• Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA)
• Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays
• Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ
• Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay
• Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success
• Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage
• Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, and a one-time home office reimbursement