Senior Associate Audience

Summary

Join Axios as a Newsroom Audience Specialist and play a key role in expanding and engaging readership across their coverage of technology, media, energy/climate, cybersecurity, defense, and healthcare. You will be responsible for enhancing the reader experience across platforms, including newsletters, websites, and social media. This position requires a deep understanding of user engagement patterns and the ability to tailor content to meet specific audience needs. You will also be responsible for identifying stories suitable for adaptation and sharing through various Axios distribution channels, including Local and social video. This role involves developing coverage plans for anticipated news events, interpreting performance data, and advising on the best ways to translate newsletter content to the web. You will also generate ideas for reader-service stories and develop strategies to grow the public profiles of Axios' most influential reporters.

Requirements

• Enthusiastic about building expertise in these coverage areas and curious about learning the competitive landscape, identifying the top reporters in the ecosystem and understanding the rhythms that dictate news cycles
• Proactive in staying on top of all coming relevant coverage in order to plan and optimize distribution opportunities
• Has a sophisticated understanding of performance metrics in order to surface meaningful, actionable insights from the data
• Adaptable and diplomatic in pursuing goals while managing relationships with internal stakeholders on the vertical, Essentials, Newsdesk, Visuals and Communications teams
• Just as effective working collaboratively in a group as you are handling the duties of the job independently and self-sufficiently
• Possesses strong writing and editing skills in order to occasionally byline stories that meet audience and vertical goals

Responsibilities

• Take ownership for the web performance of technology, media, energy/climate, cybersecurity, defense and health care stories, building processes to ensure that coverage with potential to win site audience is thoughtfully planned
• Point person for identifying stories within verticals that are well-suited to be adapted and shared through other Axios distribution points — including Local and social video
• Develop coverage plans for upcoming, anticipatable news moments — including product announcements, major hearings and extreme weather events — to meet expected audience demand. Win the buy-in of the vertical editor and newsdesk to execute an optimal plan
• Interpret, contextualize and communicate actionable performance data to vertical editors
• Advise on how best to translate coverage in newsletters to the web — which stories should be prioritized, which should be published outside of the newsletter schedule and which can be left to a newsletter-only audience
• Generate ideas for reader-service stories. These pieces will be targeted to a broader audience and often will be more explanatory than what readers find in Axios newsletters. Be open and able to write some of these stories
• Develop and execute tactics to grow the public profiles of our most conversation-driving reporters
• Develop and execute experiments to cultivate niche audiences in targeted online communities that align with Axios subject matter experts

Benefits

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
• Employer Health Savings Account (HSA) contribution for the high deductible health plan option
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• 100 monthly work-from-home stipend
• Tele-mental health services through Headspace
• OneMedical membership, including tele-health services
• Personal health advocacy resources through HealthAdvocate
• Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
• Increased work flexibility for parents and caretakers
• Virtual company-sponsored social events
• A strong and positive work environment
• A commitment to an open, inclusive, and diverse work culture