Senior Attribution Partnerships Director

Summary

Join InMarket as VP, Attribution Partnerships and lead the charge in developing and expanding strategic partnerships across the media ecosystem. This role demands a deep understanding of digital, social, OTT/CTV, and other media channels. You will be responsible for identifying and initiating growth partnerships, analyzing the competitive landscape, and collaborating with cross-functional teams. Success in this position requires a proven track record of high-performance results, strong negotiation skills, and the ability to build and maintain long-lasting relationships. The ideal candidate will possess extensive knowledge of location and commerce data and a strong understanding of contract law. InMarket offers a competitive salary and benefits package.

Requirements

• Minimum of 10 years complex partnership management or strategic enterprise level data licensing, data, and/or measurement sales related experience
• Strong contracting and negotiation background and basic understanding of contract law
• Deep knowledge-base of walled gardens, tv/music streaming, rideshare providers
• Sales drive and motivation
• Sales “hunter” (net new) with proven ability to close/execute strategic partnerships across walled gardens, tv/music streaming and rideshare providers
• Master of prioritization and execution efficiency
• Must be a team player with a positive attitude
• Strong interpersonal skills, with an ability to collaborate effectively with all levels and functions
• Problem-solver, natural curiosity, ability to make decisions independently but recognize when necessary to escalate
• Operate in an often ambiguous, but fast paced and deadline oriented environment
• Strong presentation skills
• Extensive knowledge and expertise in location and commerce data

Responsibilities

• Identify, initiate and lead growth preferred partnership initiatives for measurement partnerships and integrations, enabling rapid revenue growth in collaboration with product and sales leadership to develop new partnerships and expand upon existing partnerships
• Analyze and understand the competitive landscape to rapidly assess opportunities and build metrics-driven business cases for (or against) new integrations, products, and partnerships
• Collaborate with cross-department stakeholders to continuously improve partner integrations of the InMarket Measurement Services solution suite under a variety of commercial structures
• Lead consultative “discovery” discussions with qualified partners to identify partner needs and collaborate on bespoke solutions
• Drive partnership integrations from start to finish in collaboration with appropriate department stakeholders, acting as the point person from initial methodology discussions and vetting, contract negotiation, integration workflow identification, proof of concept testing, initial partner training, beta roll out and GTM strategy, to a full generally available partner solution
• Lead complex negotiations and execution of commercialization of new and expanded partnerships
• Work closely with Attribution Partnership Specialists, InSights, Measurement Account Managers and Marketing to identify growth opportunities or potential challenges, support needs (e.g. quarterly business reviews, case study development, etc.), and ways to externally evangelize and/or co-market partnerships (e.g. industry events, press releases, panel discussions, etc.)
• Simplify complex partnership solutions concepts into clear and succinct communications across the Sales organization and leadership team

Preferred Qualifications

• 5+ years of experience in business development/partnerships, attribution, digital media strategy, media sales, or equivalent preferred
• Ability to travel – approx. 20% of the time
• Sales drive and motivation
• Strong oral and written communication skills
• Strong customer service, organizational and project management skills
• Strong existing relationships across all key verticals, including CPG, Auto, Retail, Dining, etc

Benefits

• Competitive salary and bonus structure, stock options, flexible vacation
• Medical, dental and Flexible Spending Account (FSA)
• Company Matched 401(k)
• Unlimited PTO (Within reason)
• Talented co-workers and management
• Agile Development Program (For continued learning/professional development)
• Generous Paid Parental Leave