Director, Partnerships and Partner Marketing

Summary

Join Constant Contact as a Marketing Partner Leader to spearhead partner acquisition and co-marketing efforts. Develop and implement strategies to scale joint marketing programs, driving new partnerships and revenue growth. Build and refine a target list of potential marketing partners, actively acquire them, and nurture existing relationships. Collaborate with various teams to create tailored partner marketing programs, from campaign design to performance tracking. This high-visibility role requires a proven track record in B2B partnership development and marketing within SaaS or tech platforms. If you are passionate about building high-leverage marketing engines and accelerating growth, this is the opportunity for you.

Requirements

• 10+ years in B2B /SMB partnership development and marketing in partner, affiliate, channel, or ecosystem marketing roles— within SaaS or tech platforms
• Proven track record driving co-marketing and joint GTM programs that deliver revenue growth through indirect channels
• Strong experience working with industry associations , resellers , technology partners , or strategic alliances
• Exceptional relationship-building and communication skills—able to influence internal and external stakeholders
• Deep understanding of the SMB market and how to engage associations, local influencers, and niche vertical networks
• Familiarity with Salesforce CRM and marketing automation platforms
• Comfortable working in a fast-paced, cross-functional environment with competing priorities and a builder mindset

Responsibilities

• Build: Formalize the elements of our Marketing Partner Program - marketing and creative assets, signup processes, financial terms, etc
• Target: Create and refine a target list of potential Marketing partners
• Acquire: Create demand for and actively drive acquisition of new Marketing partners
• Grow: Jointly execute marketing programs with partners to accelerate new member trials, customers, and partner revenue share
• Nurture: Grow and expand Marketing partnerships
• Partner & Association Marketing Strategy
• Develop and execute the partner marketing strategy to drive revenue through associations, co-branded campaigns, strategic alliances, and distribution partners
• Recruit new partners to deliver goals in partnership with the BD team
• Define scalable marketing playbooks by partner type—associations, industry groups, resellers, digital agencies, and technology partners
• Collaborate with Business Development and Corporate strategy to prioritize high-value partnerships and deliver on KPIs
• Co-Marketing & Campaign Development
• Design and launch integrated co-marketing programs (email, webinars, content, virtual events, digital advertising, newsletters) that generate qualified leads and conversions
• Create tailored campaigns that speak to each segment/vertical and partner’s audience and align with Constant Contact’s value proposition and brand
• Manage creative development, messaging, timelines, and campaign performance in collaboration with internal and partner marketing teams
• Enablement & Partner Success
• Develop toolkits, templates, and messaging frameworks to enable partners to market Constant Contact effectively
• Provide onboarding, training, and support to ensure consistent partner execution and alignment
• Lead ongoing communication and relationship management with top-tier partners and associations
• Create self serve capabilities for smaller partners
• Events, Webinars & Content Collaborations
• Plan and execute co-branded events, virtual workshops, podcasts, and content partnerships that engage joint audiences
• Build partner-branded assets and nurture programs for shared promotion across owned and paid channels
• Collaborate with Content and Brand teams to amplify partner stories and case studies
• Measurement & Optimization
• Define KPIs and track performance across all partner marketing programs (leads, MQLs, CPL, revenue contribution, ROI)
• Use marketing automation and CRM tools to track partner-attributed funnel activity and optimize programs
• Regularly report impact to senior leadership and adjust strategy based on insights and market feedback
• Team Development and Leadership
• Player, coach and hands -on leadership style
• Hire, mentor, and coach a team of partner marketers

Benefits

• Health and welfare benefits including paid leave
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce
• Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues
• You’ll have opportunities to grow your career
• We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities