Senior Automation Specialist

Summary

Join BigCommerce as a Sr. Automation Specialist, Campaign Operations and manage and execute marketing tactics, programs, and campaigns using Marketo. You will work cross-functionally with the marketing team, build Marketo programs, troubleshoot issues, and ensure synchronization between Marketo and Salesforce. Responsibilities include administering ancillary MarTech platforms, leveraging HTML/CSS skills, contributing to operational programs, and generating reports. The role requires 5+ years of related experience, 2+ years in Marketo (preferably certified), and proven automation skills. You will be a key Marketo power user, training junior team members. The position is remote.

Requirements

• 5+ years of related industry experience
• 2+ years experience in Marketo, preferably Marketo Certified Expert
• Proven ability in all aspects of Best Practice Automation skillsets
• Ability to be the main Power User of Marketo and an additional critical platform
• Ability to train, coach and develop junior Automation Manager skillsets
• Detail-oriented with a passion for learning optimal process and best practice implementation
• Team-first mentality with a passion to learn the critical disciplines of Marketing Automation, Database Marketing, Inbound Marketing Methodology, Lead Lifecycle, and Data Orchestration
• High standard bearer who appreciates being a valued member of a winning team on an inspiring mission
• Critical thinker who can take an abstract, ambiguous request and use a systems-thinking approach to break it down into system logic and visualize a build
• Learner who’s always ready for more and is excited to continuously improve process
• Service and “customers first” mentality always looking to be helpful to stakeholders

Responsibilities

• Work cross-functionally with the Marketing team to develop new processes, build Marketo Programs, Drips & Nurtures in support of our Marketing efforts
• Build within the Marketing Activities, Lead Database, and Design Studio sections of Marketo with Best Practice tactics, techniques and procedures (TTPs)
• Conduct complex troubleshooting for stakeholders to identify the problem, implement a fix, and propose a long-term solution to prevent in the future
• Build synchronization between Marketo and Salesforce to manage proper lead flow, tracking, and reporting at each stage of the funnel
• Administer ancillary MARTECH platforms and system integrations (Salesforce, UTMs, Drift Chat, GoToWebinar, Openprise, Segment.io, Contentful CMS - Web, etc.)
• Leverage basic HTML/CSS skills for development of email and landing page templates
• Contribute to the building of intricate, complex Operational programs like Lead Scoring, Lead Routing & Lead Lifecycle that fuel velocity/aging metrics and Revenue Review business reporting
• Be able to pull reports in-platforms that use critical thinking skills and advanced logic to identify business problems
• Spend 75% of your time in the platform conducting run-the-business (RTB) stakeholder ticket requests through JIRA
• Spend 25% of your time on big projects and strategic initiatives across critical infrastructure, architecture, net new systems & processes, and cross-functional SOP development