Marketing Specialist, Automation

Summary

Join LTK, a leading global company in creator commerce, as a Marketing Automation Specialist! This 6-month contract, remote position focuses on executing marketing programs to acquire and retain creators. You will leverage platforms like Braze and HubSpot to manage email, in-app, and push notification campaigns. Responsibilities include optimizing email performance, maintaining CRM integration, and collaborating with the data team. The ideal candidate possesses a Bachelor's degree in a relevant field, 4+ years of marketing automation experience, and proficiency in Braze and HubSpot. LTK offers a competitive compensation and benefits package, including remote work, 401k matching, comprehensive health insurance, paid parental leave, and flexible PTO.

Requirements

• Bachelor’s Degree in Business, Marketing or Communications
• 4+ years of experience in marketing automation and/or CRM
• Experience using Braze and HubSpot
• Data-driven and analytical experience
• Ability to multitask, prioritize and meet deadlines in a dynamic fast-paced environment

Responsibilities

• Execute marketing that drives the acquisition of new creators and the retention of existing creators using Braze and HubSpot
• Help acquire and retain creators through the execution of online and offline marketing programs such as marketing automation, lead generation, SEO/SEM, digital advertising, webinars, content /distribution, email, industry conferences/events, social media, lead generation/nurturing, channel marketing, website updates and analytics
• Own and drive email marketing performance to improve email open rates and click-through rates
• Maintain marketing automation integration with CRM
• Ensure tracking and attribution of marketing leads
• Meet all deadlines per the marketing calendar and roadmap
• Collaborate with our Data team to manage HubSpot contact data accuracy, including updating, deduping, importing, exporting and ongoing maintenance
• Guarantee quality of all marketing execution
• Utilize strong project management skills to track and deliver critical marketing system projects and operational projects on time

Preferred Qualifications

Hands-on database marketing experience

Benefits

• The opportunity to be part of the leading global company in creator commerce
• A remote-first, productivity-first environment
• Competitive compensation and benefits package to meet the needs of you and your family
• 401(k) with LTK company matching
• Medical Insurance, Vision Insurance, Dental Insurance
• Paid Maternity Leave and Paid Paternity Leave
• Summer Fridays and Flexible PTO