LearnWorlds is hiring a
Senior Brand Copywriter

Summary

The job is for a Senior Brand Copywriter at LearnWorlds, a cloud-based e-learning platform. The role involves crafting compelling narratives and messaging strategies to elevate the brand's presence. The ideal candidate should have at least 5 years of copywriting experience, a strong portfolio demonstrating high-caliber writing skills in English, and a bachelor’s degree in Marketing, English, Journalism, Communications, or related field.

Requirements

• Minimum of 5 years of copywriting experience, with a focus on brand storytelling and digital content strategy
• Strong portfolio demonstrating high-caliber writing skills in English and the ability to generate persuasive copy across various formats
• Experience creating, maintaining, and/or revising brand style guides
• Bachelor’s degree in Marketing, English, Journalism, Communications, or related field
• Proven work experience as a copywriter in SaaS company or ad agency
• Proven results with A/B or multivariate copy testing
• Successful conversion copywriter and experienced in providing copy for performance campaigns
• Ability to define and incorporate target audience demographics: be adept at varying the voice, style, and other characteristics of messaging based on the industry, persona and marketing channel it’s being executed on
• A strategic thinker with a curious perspective – the kind of person who finds the better way amid established norms
• An independent voice who utilizes team dynamics – you offer help where you have expertise and seek help where you don’t
• Excellent understanding of SEO, content categorization, and structure, content development, distribution, and measurement
• Strong research skills along with creativity
• Always a collaborative spirit with exceptional communication and organizational skills

Responsibilities

• Assist the Brand Marketing & Community team in crafting and developing the brand voice & messaging
• Develop guidelines, style guides, and training processes to ensure that all departments are following brand standards & tone of voice
• Craft, maintain, and evolve our brand narratives, ensuring they are compelling and aligned with our business goals
• Establish and guide the brand’s voice across all content and communications, ensuring consistency across all touchpoints
• Act as a mentor to junior copywriters and other content creators, guiding them in best practices and helping to elevate their work
• Raise the bar continually for writing SEO-friendly fresh persuasive copy that connects with a desired audience and drives action
• Interpret copywriting briefs and project requirements into messaging
• Audit and refine existing web copy, identifying opportunities to improve clarity, storytelling, and tone of the site
• Create, review/proofread website copy, landing pages, paid advertising copy, email sequences, blasts, newsletters, presentations, product descriptions, tag lines, social media content, and video scripts
• Contribute to articles for our blog or third-party websites. Conduct high-quality content research and interviews
• Understand the SaaS product itself. Translate complex features into clear language
• Generate innovative and persuasive copy for a variety of campaigns across multiple platforms, tailored to meet the needs and speak directly to our customer personas
• Collaborate with designers, project managers, and marketers on multiple projects
• Regularly analyze and report on the impact of copy and campaigns, using data to improve future messaging strategies
• Use SEO principles to maximize copy’s reach and ensure content is optimized for search engines and conversion

Preferred Qualifications

• Experience in the e-learning or educational technology industry is a plus
• Ability to work in a fast-paced, changing environment
• Strong analytical skills and data-driven thinking
• Working knowledge of Clearscope and Ahrefs is a huge plus

Benefits

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow’s e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
• Annual company retreats ( see the video of our latest retreat )