Paired is hiring a
Senior CRM Manager

Summary

Join our team at Paired, the #1 app for couples, and become a Senior CRM Manager to drive lifecycle marketing and deliver outstanding CRM strategies.

Requirements

• Experience leading CRM strategies and delivering customer journeys across email, in-app message and push for a subscription product
• Ability to define CRM strategy and metrics to ensure continual improvement
• Proficient in defining and building user segments to reach users at the right time in the right channel
• Highly skilled in identifying drivers of retention, engagement and customer revenue, and designing CRM programs to increase these actions from users
• Broad experience in product marketing and campaign planning — able to independently deliver CRM marketing programs
• Expert in building, analysing and optimising CRM flows and campaigns in marketing automation platforms (Braze, Emarsys, Iterable or similar)
• Data-driven mindset, can report on lifecycle marketing performance and identify opportunities for improvement
• Proven experience designing, implementing and analysing multivariate tests to improve performance across the user lifecycle
• Ability to use data and user research to understand user motivations, personas and blockers and apply them to improve key metrics
• Strong copywriting skills and creative judgement in English, to ensure CRM output is effective and on-brand

Responsibilities

• Define CRM strategies and metrics to activate, retain and grow our premium user base
• Plan, build and optimise high-performing CRM programs across email, push and in-app message, including audience definition, campaign build, launch, analysis and ongoing improvement
• Continually improve users’ experience and key metrics through experimentation underpinned by user data and research
• Evaluate and report on CRM performance, identify hypotheses and new flows to improve key metrics
• Work closely with colleagues from Brand Marketing, Content, Product and Design, to deliver product marketing campaigns and lifecycle programs
• Deliver consistent and innovative customer experiences across our channels and locales

Benefits

• Yearly salary between £67-72k (role is available in other European markets, the salary will be slightly adjusted to the cost of living in your country)
• Significant stock options
• Fully remote work setup from any European country within ±1 hour of London time
• 3x company offsites every year (e.g. in Malaga, Florence, Lisbon...)
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of £1,000 / €1,150
• Three months paid maternity leave, one month paid paternity leave inclusive same-sex and adoptive parents
• Comprehensive health insurance