Paid Search Senior Strategist

Summary

Join Power Digital, a tech-enabled growth firm, as a Paid Search Senior Strategist. You will manage enterprise-level accounts, optimizing campaigns and providing insightful analysis. This role requires significant experience in paid search and cross-channel strategy, along with strong data analysis skills. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid), robust benefits including unlimited time off, and opportunities for professional development. The ideal candidate possesses 3-4 years of digital marketing experience, including 2+ years in an agency setting, and expertise in various paid search campaign types. Success in this role is measured by channel production, account performance, and cross-channel collaboration.

Requirements

• Ideally 3-4 years of digital marketing experience. 2+ years in an agency setting
• Minimum 2+ years of hands-on experience with Search Engine Marketing: Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story

Responsibilities

• Manage enterprise-level account campaigns, including daily optimizations, campaign creation, and high-level strategy ownership
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific sources of truth (e.g., GA, Shopify, etc.)
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in workflow wherever possible
• Participate in the development process for new department training materials

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 13 observed national holidays + 2 mental health recharge days per year
• 2 Free Employee Assistance Programs
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives