Paid Search Senior Strategist

Summary

Join Power Digital, a tech-enabled growth firm, as a Paid Search Senior Strategist and own the execution, performance, and growth of your marketing service within your book of business. You will manage complex, enterprise-level accounts, demonstrating mastery of Paid Search advertising and working effectively under pressure. This role requires strong analytical skills to interpret campaign performance data and develop action plans. Excellent communication with clients and internal teams is crucial. The position offers a fully flexible work environment (remote, in-office, or hybrid) and various benefits.

Requirements

• Ideally 3-4 years of digital marketing experience. 2+ years in an agency setting
• Minimum 2+ years of hands-on experience with Search Engine Marketing: Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story

Responsibilities

• Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific sources of truth (e.g., GA, Shopify, etc.)
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in workflow wherever possible
• Participate in the development process for new department training materials

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 13 observed national holidays + 2 mental health recharge days per year
• 2 Free Employee Assistance Programs
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives