Senior Competitive Intelligence Manager

Mark43
Summary
Join Mark43 as a Senior Competitive Intelligence Manager and lead the competitive intelligence function, transforming market and competitor insights into strategic actions. You will deliver flash reports to executives, enable sales teams with updated battlecards, research competitive products, collaborate with product management, synthesize win/loss data, provide marketing with competitor campaign intel, share intel with sales teams, and update the central intelligence repository. This role requires 8–10 years of experience in competitive intelligence, product marketing, or strategic analysis, ideally within a SaaS or B2G context. The ideal candidate is analytical, organized, thrives in a fast-paced environment, possesses outstanding communication skills, and is a strategic thinker, effective communicator, self-starter, and collaborative partner. This remote role is open to candidates based in the U.S., with the option to work hybrid from the NYC office.
Requirements
- 8–10 years of experience in competitive intelligence, product marketing, or strategic analysis—ideally within a SaaS or business-to-government (B2G) context
- Proven ability to build and execute a competitive program from the ground up, including gathering intelligence through a variety of sources, translating findings into actionable strategies, and influencing decisions at all levels
- Analytical, organized, and thrives in a fast-paced environment
- Outstanding communication skills and can distill complex findings into clear, compelling stories
- Naturally curious – you love learning everything about our industry and competitors – and you’re not afraid to share your point of view
- Work independently to drive projects forward, but you also collaborate well with diverse stakeholders
Responsibilities
- Delivered a flash report to executives on a key competitor’s product launch, outlining implications for our roadmap and positioning
- Enabled Sales with updated battlecards and led a virtual enablement session focused on countering competitor objections in state and local RFPs
- Researched a competitive product by combing though the competitor's website, youtube videos, blog posts, customer conversations, your tradeshow notes, and by researching their publicly-available contracts
- Collaborated with Product Management to advocate for prioritizing a feature opportunity exposed through competitor weakness
- Synthesized win/loss data from recent deals to inform go-to-market strategies and highlight differentiation levers
- Provided Marketing with intel on a competitor campaign, enabling us to refine messaging for an upcoming product launch
- Shared intel with the Sales team about specific accounts based on public contract discovery, including renewal date and current products in the agency
- Updated the central intelligence repository, ensuring the latest insights were available to teams across the organization
Preferred Qualifications
- Strategic Thinker: You connect market insights to business opportunities and threats
- Effective Communicator: You know how to tell compelling, evidence-based stories that influence stakeholders
- Self-Starter: You’re self-sufficient and proactive in building programs from the ground up
- Collaborative Partner: You work seamlessly across teams and functions
Benefits
Option to work hybrid from our NYC office
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