Senior Manager, Product Marketing

Summary

Join HopSkipDrive as a Senior Product Marketing Manager and lead critical go-to-market initiatives. You will bridge product, marketing, and sales, translating insights into compelling narratives that drive growth. As a senior team member, you will elevate product marketing and foster a culture of excellence. This role focuses on B2B clients and partnering with the sales team. You will develop and execute GTM strategies, define product positioning and messaging, conduct market research, and enable sales teams with effective tools and training. You will also collaborate with cross-functional teams, mentor other marketers, and advocate for customers and analysts. Finally, you will analyze performance and optimize programs based on insights and feedback.

Requirements

• 8+ years of product marketing experience, with a strong track record in B2B (preferably SaaS or tech) environments
• Proven track record of success working directly and extensively as a strategic partner with B2B revenue/sales teams to drive demonstrable business outcomes
• Exceptional communication and storytelling skills, with the ability to translate complex ideas into simple, compelling narratives that resonate with sales and customers
• Strong analytical and strategic thinking skills; comfortable using data to inform decisions and shape strategy, especially in relation to sales performance and market opportunity
• Deep understanding of B2B buyer journeys, personas, and customer lifecycle marketing, with proven experience translating this understanding into effective sales strategies and content
• Proven success leading high-impact product launches and cross-functional marketing programs that directly contributed to sales growth
• Comfortable in high-growth, fast-paced environments with multiple stakeholders and shifting priorities
• Bachelor’s degree in Marketing, Business, Communications, or related field

Responsibilities

• Develop and execute comprehensive GTM strategies for new products, features, and strategic initiatives, ensuring alignment across Marketing, Product, Sales, and Customer Success, with a particular focus on enabling sales velocity and effectiveness
• Define and evolve product positioning, messaging, and value propositions rooted in deep customer and market insights, tailored to resonate with B2B buyers and empower the sales team
• Lead research efforts to understand customer needs, market dynamics, and the competitive landscape, and use that knowledge to influence product and business strategy, translating insights into actionable sales strategies and competitive selling points
• Lead efforts to equip sales and success teams with the tools, training, and content they need to effectively sell and support our products, working to understand effectiveness in tools and assets. This includes developing compelling sales playbooks, presentations, competitive battle cards, and objection-handling guides
• Collaborate closely with Product, Sales, Legal, Brand, Marketing, and Support teams to ensure consistent messaging and seamless execution across the buyer journey, acting as a primary strategic partner to the B2B sales organization
• Act as a mentor to other product marketers and team members—providing guidance, sharing best practices, and helping to level up the function across the company
• Help elevate customer stories and case studies and build relationships with industry analysts to strengthen external perception, leveraging these assets to support sales and build market credibility
• Define KPIs, track performance of product marketing programs, and continuously optimize based on insights and feedback, with a clear understanding of impact on sales pipeline and revenue

Benefits

• Flexible vacation
• Medical, dental, vision and life insurance
• 401(k)
• FSA
• Equity
• Equity stock options