Senior Content Associate

Summary

Join the team at GOAT as a Senior Content Associate and play a pivotal role in supporting social media and influencer marketing efforts.

Requirements

• 3-5 years of experience in social media management, content creation, or a related field
• Strong understanding of social media analytics and reporting tools
• Excellent written and verbal communication skills
• Ability to collaborate effectively in a fast-paced environment while managing multiple time-sensitive projects
• Experience in creating visually compelling decks to communicate social strategy concepts to the team
• A positive attitude and adaptability in refining ideas based on feedback, budget, and timelines
• Proficiency in social media listening and analytics tools (e.g., Dash Hudson, Tribe Dynamics)
• Experience in community management
• Skills in articulating and presenting ideas to the broader team and senior management
• Strong analytical abilities for measuring success and tracking KPIs
• Qualitative research skills, with the capability to interpret social insights and translate them into actionable strategies

Responsibilities

• Manage the Monthly Social Content Calendar: Collaborate with internal stakeholders (Merchandising, Content, Design) to align planning and ensure cohesive content delivery
• Lead Daily Channel Operations: Oversee content planning and community management across GOAT social platforms, including Instagram, Twitter, and TikTok
• Engage with the Community: Actively respond to DMs and engage with relevant content (UGC and talent posts) to nurture existing relationships and build new ones
• Analyze Performance Metrics: Utilize social analytics tools to generate weekly, monthly, and post-campaign reports, providing actionable insights that inform future strategies and highlight platform trends
• Serve as a Thought Leader: Contribute to creative brainstorms by sharing insights on trends, best practices, and implications for broader teams
• Drive Project Timelines: Ensure project milestones are met by effectively managing execution timelines
• Create Creative Briefs: Develop compelling briefs to pitch innovative content ideas that will enhance our brand-building efforts
• Cast Influencer Talent: Identify and engage relevant influencer talent for campaigns, ensuring alignment with brand values and audience engagement goals
• Support Seeding Moments: Assist in strategizing and executing seeding initiatives to amplify campaign reach and generate organic buzz around product launches and events

Benefits

• 401K
• Paid time off
• Dental
• Medical
• Vision
• Disability
• Life insurance options