Seo Senior Associate

Summary

Join ezCater's Growth and Analytics Marketing team as a Senior Associate of SEO and help elevate our technical SEO capabilities. You will contribute to setting the SEO vision, developing strategies, and executing campaigns. This role involves collaborating with cross-functional teams, analyzing data to drive improvements, and managing agency relationships. The ideal candidate possesses extensive experience in SEO strategy and execution, technical SEO expertise, and strong analytical skills. This is a pivotal time for growth, offering a significant role in expanding our SEO efforts. The position offers a competitive salary, stock options, comprehensive benefits, and flexible work arrangements.

Requirements

• 3-5+ years deep experience in planning and executing successful SEO strategies as well as strong background in technical SEO
• A substantial understanding of technical SEO factors for large eCommerce sites, such as site architecture, discoverability, canonicalization and redirects, internal linking, schema, dynamic content, and site audits
• Mastered the art of keyword research, topic clustering, and data mining
• Proven track record of developing and executing SEO strategies to improve conversion rate/conversion action volume, whether acquiring new customers, welcoming back returning users, or guiding users through a journey from occasional orderer to power user
• Strong understanding of SEO tools like SEMRush, Google Search Console, Moz, web analytics and user research
• Working knowledge of paid search and desire to work closely with paid search counterparts to develop holistic search strategies to maximize organic and paid contributions to the business bottom line
• Knowledge of WordPress or other content management systems, familiarity with HTML, CSS, JavaScript
• Experience working with large data sets to create insights and actions
• Strong attention to detail and proven ability to execute against plans. Ability to manage multiple projects based on priorities
• Bachelor’s degree in computer science, MIS, Computer Engineering, or closely related required
• Excellent written and verbal communication skills

Responsibilities

• Always tie everything back to business goals. Whether you’re analyzing a report or identifying trends in the data, you never lose sight of tracking bottom line revenue impact
• Help set the short and long-term vision for SEO, helping to position us as the premier food for work platform
• Develop recommendations for technical and cross-functional support and partnering with Marketing Ops to help to articulate key milestones, doing opportunity sizing where relevant in order to prioritize the work
• Partner with cross-functional teams and analytics to monitor web analytics and customer data to identify areas of improvement and create initiatives to grow organic revenue contributions
• Help lead the development of SEO strategies for the marketing team, driving growth and an increase new and returning customers coming in through SEO
• Partner with the content team to support organic content marketing and develop strategy, pivoting as needed
• Develop and execute an SEO campaign including a plan for technical wins, new and existing content (onsite and blog), landing page testing, monthly reporting, and ongoing SEO audits
• Create and maintain dashboards and metrics reports on activities and tests that measure and analyze impact, providing recommendations and a plan to drive continuous improvement
• Help manage agency and vendor relationships, giving input into priority setting during weekly/monthly meetings
• Assist in the development of the marketing landing page strategy, working collaboratively with the design and development team to ensure the website meets customer needs and expectations
• Keep abreast of latest SEO news (ex. AIO, Core updates), trends research, innovations, algorithm updates and competitor analysis and make continuous improvements on business strategy

Benefits

• Market salary
• Stock options
• The usual holidays
• All-you-can-eat vacation
• 401K with ezCater match
• Health/dental/FSA
• Long-term disability insurance
• Remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!)
• A tremendous amount of responsibility and autonomy
• Cupcakes (and many more goodies) when you’re in one of our offices