SEO Senior Associate

Summary

Join our Growth and Analytics Marketing team as a SEO Senior Associate to help take our SEO capabilities to the next level. As a marketer who is strong in technical SEO, you will provide support in execution on everything from keyword research to reporting to digging into the data to surface insights to guide SEO and inform the larger business priorities.

Requirements

• 3-5+ years of deep experience in planning and executing successful SEO strategies as well as a strong background in technical SEO
• A substantial understanding of technical SEO factors for large eCommerce sites, such as site architecture, discoverability, canonicalization and redirects, internal linking, schema, dynamic content, and site audits
• Mastered the art of keyword research, topic clustering, and data mining
• Proven track record of developing and executing SEO strategies and to improve traffic and conversions
• Strong understanding of SEO tools like SEMRush, Google Search Console, Moz, web analytics and user research
• Working knowledge of paid search and desire to work closely with paid search counterparts to develop holistic search strategies to maximize organic and paid contributions to the business bottom line
• Knowledge of WordPress or other content management systems, familiarity with HTML, CSS, JavaScript
• Experience working with large data sets to create insights and actions
• Strong attention to detail and proven ability to execute against plans. Ability to manage multiple projects based on priorities
• Excellent written and verbal communication skills

Responsibilities

• Help set the short and long-term vision for SEO, helping to position us as the premier food for work platform
• Help lead the development of SEO strategies for the marketing team, driving growth and an increase in demand via organic traffic as well
• Partner with the content team to support organic content marketing and develop strategy, pivoting as needed
• Develop and execute an SEO campaign including a plan for backlinks, new and existing content (onsite and blog), landing page testing, monthly reporting, and ongoing SEO audits
• Partner with cross-functional teams and analytics to monitor web analytics and customer data to identify areas of improvement and create initiatives to increase organic traffic
• Create and maintain dashboards and metrics reports on activities and tests that measure and analyze impact, providing recommendations and a plan to drive continuous improvement
• Develop recommendations for technical and cross-functional support and partnering with Marketing Ops to help to articulate key milestones, doing opportunity sizing where relevant in order to prioritize the work
• Help manage agency and vendor relationships, giving input into priority setting during weekly/monthly meetings
• Assist in the development of the marketing landing page strategy, working collaboratively with the design and development team to ensure the website meets customer needs and expectations
• Keep abreast of latest SEO news (ex. AIO, Core updates), trends research, innovations, algorithm updates and competitor analysis and make continuous improvements on business strategy

Benefits

• Market salary
• Stock options that you’ll help make worth a lot
• The usual holidays
• All-you-can-eat vacation
• 401K with ezCater match
• Health/dental/FSA
• Long-term disability insurance
• Remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!)