Senior Product Marketing Manager - Vertical AI & Content Strategy

Summary

Join Recare, a leading German HealthTech company, as a Senior Product Marketing Manager – Vertical AI & Content Strategy. You will shape the market perception of Recare's AI products, developing a central messaging strategy and creating compelling content for healthcare decision-makers and internal teams. Collaborate closely with product management, sales, and executive leadership to position Recare as a thought leader in AI and discharge management. This role offers significant impact, creative freedom, and flexibility, including remote work options. You will develop positioning and messaging for the Vertical AI product portfolio, create content for product launches, and develop training materials for customer-facing teams. The position requires strong communication skills, strategic thinking, and experience in product marketing within a relevant industry.

Requirements

• At least 5 years of professional experience in product marketing, content marketing or comparable roles – ideally in a SaaS, HealthTech or AI-driven environment
• Experience in supporting go-to-market and developing convincing content for products that require explanation
• Linguistically strong: German at native speaker level, English at least C1
• You can clearly and convincingly prepare complex technical topics for different target groups – in text, slide or video
• You think strategically, but also like to work hands-on and are self-reliant
• You understand the specifics of the healthcare market, ideally including regulatory frameworks
• You enjoy working with different teams and are a strong communicator at all levels

Responsibilities

• Develop positioning and messaging for our Vertical-AI-product portfolio – in close coordination with Sales, Product and Management
• Take responsibility for all strategic content related to our AI initiatives – from white papers and case studies to sales materials, videos and landing pages
• Support product launches with content that reaches our target groups where they are – and sustainably convinces them
• Develop training formats and materials to turn our customer-facing teams into AI brand ambassadors
• Be a sparring partner for Brand, Product and Sales – from the idea to internal training
• Analyze market, competition and customer feedback – and transform insights into effective content and thought leadership

Benefits

• Remote-friendly and flexible working conditions
• Day off for your birthday
• Edenred card for benefits