SOULCHI is hiring a
Senior Content Marketing Specialist

Summary

The job is for a Senior Content Marketing Specialist at SOULCHI, a remote startup that focuses on virtues-based leadership and sustainable development. The role involves developing and executing content marketing strategies to elevate the brand, engage the target audience, and drive customer acquisition and retention.

Requirements

• (Preferred but not required) Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
• 5 years or more experience in content marketing, copywriting, or a related field
• Exceptional writing, editing, and proofreading skills
• Proven track record of developing and executing successful content marketing strategies
• Strong understanding of SEO and content optimization techniques
• Proficiency with content management systems (CMS) and marketing tools (e.g., WordPress, HubSpot, Google Analytics)
• Excellent project management and organizational skills
• Ability to work independently and collaboratively in a fast-paced environment
• Strong analytical skills and the ability to interpret data to inform content decisions

Responsibilities

• Develop and implement a comprehensive content marketing strategy that aligns with SOULCHI’s brand and business objectives
• Conduct audience research to identify content needs and preferences
• Stay updated on industry trends and best practices to ensure content is relevant and engaging
• Write, edit, and produce high-quality content, including blog posts, articles, whitepapers, case studies, eBooks, social media posts, and email newsletters
• Collaborate with the design team to create visually appealing content, including infographics, videos, and other multimedia assets
• Ensure all content is optimized for SEO and aligns with brand guidelines
• Develop and maintain an editorial calendar to ensure a consistent flow of content
• Manage the content production process, from ideation to publication, ensuring deadlines are met
• Coordinate with internal teams and external contributors to gather input and approvals
• Implement content distribution strategies to maximize reach and engagement
• Promote content through various channels, including social media, email marketing, and partnerships
• Monitor and analyze the performance of content to identify opportunities for improvement
• Track key metrics to measure the effectiveness of content marketing efforts
• Generate regular reports with insights and recommendations for optimizing content strategy
• Use data-driven approaches to refine and improve content marketing tactics
• Work closely with the marketing team to ensure content aligns with overall marketing campaigns and goals
• Lead brainstorming sessions to generate innovative content ideas
• Provide guidance and mentorship to junior content creators

Preferred Qualifications

Experience in the health and wellness industry is a plus

Benefits

• Equity-Based Compensation Opportunity
• Flexibility in working hours, with the opportunity to work anywhere between 15 to 40 hours per week