Senior Web Strategy & Optimization Manager

Summary

Join Axonius as a proactive, detail-oriented Sr. Web Strategy & Optimization Manager to lead optimization and growth efforts across the website. You will utilize A/B testing, content strategy, personalization, and SEO execution, combining hands-on CMS work, project management, and collaboration with the SEO agency and internal teams to enhance site performance and drive B2B demand generation. This role involves owning the A/B testing roadmap, coordinating stakeholders, implementing SEO recommendations, and shaping strategic content experiences to improve conversion and engagement. The ideal candidate is a strategist and executor who uses data, testing, and SEO insights to achieve measurable impact. Axonius offers a competitive salary, stock options, attractive benefits, and an annual bonus. The annual salary range is $140,000–$160,000 USD, inclusive of bonus and equity.

Requirements

• 5+ years of experience in web optimization, digital marketing, or content strategy—ideally in a B2B or SaaS environment
• Proven ability to manage and execute cross-functional web projects, including SEO and testing initiatives
• Hands-on experience with A/B or multivariate testing tools (e.g., VWO, Optimizely, Google Optimize, Adobe Target)
• Strong working knowledge of CMS platforms; experience with ContentStack or a headless CMS is a plus
• Experience working with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) and collaborating with SEO agencies or consultants
• Experience with Google Analytics, Hotjar, or FullStory for behavioral analysis and performance tracking tools
• Comfortable editing or creating content, optimizing metadata, and working within brand and UX guidelines
• Strong understanding of UX, demand gen, and buyer journeys

Responsibilities

• Own and manage the A/B testing roadmap, coordinating test timelines, stakeholders, and priorities to ensure smooth, on-time execution
• Plan, launch, and analyze website experiments focused on optimizing conversion paths, CTAs, landing pages, messaging, and user flows
• Work cross-functionally with stakeholders in Demand Gen, Campaigns, Content, Design, and Web Development to align test ideas and content strategies with business goals
• Drive the CRO process from beginning to end, including research, test idea intake, testing roadmap, hypothesis development, design and dev, execution, reporting and analytics
• Build and manage test variations in the CMS (ContentStack), ensuring quality, functionality, and brand alignment
• Collaborate with an external SEO agency to review audits, prioritize recommendations, and implement SEO updates across the site in partnership with content and web teams
• Monitor performance using tools like Google Analytics, Hotjar, and testing platforms (e.g., VWO, Optimizely, or similar), and translate insights into actionable recommendations
• Create lightweight briefs and timelines for new tests or content experiences, and keep test documentation organized and up to date
• Shape and evolve our content strategy on key pages—using data and testing to inform messaging, structure, and engagement
• Help establish testing best practices and a culture of continuous improvement across the website and digital experience

Benefits

• Stock options
• Attractive benefits
• Annual bonus