Senior Coordinator

Summary

Join CrossCountry Consulting as a Digital Marketing Senior Coordinator and play a pivotal role in enhancing our digital presence and strategies. You will manage website content, assist in paid advertising campaigns, ensure timely content delivery, analyze marketing effectiveness, collaborate with internal teams, and stay informed on industry trends. The ideal candidate will have 3-5 years of experience in digital marketing, proficiency with WordPress and creative tools, and familiarity with data analysis tools. CrossCountry offers a supportive and collaborative work environment with numerous awards and recognition for its culture. We are seeking a detail-oriented, creative professional who can contribute new ideas while ensuring accuracy. The role offers a comprehensive benefits package including healthcare, retirement, paid time off, and wellness programs.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3-5 years of hands-on experience in digital marketing with proven experience across paid and organic channels
• Proficiency with WordPress, including website updates and content optimization, and creative tools (Canva, Adobe, etc.)
• Familiarity with data analysis and reporting tools such as Google Analytics, Looker Studio, and data integration / visualization solutions
• Strong ability to multi-task, prioritize, problem solve, and meet deadlines effectively with a proactive and detail-oriented approach
• Creativity and a detail-oriented mindset, contributing new ideas while ensuring accuracy in messaging, design, and analytics
• Ability to thrive in both collaborative and independent settings, demonstrating confidence, enthusiasm, and an eagerness to learn and contribute as part of a growing team and company

Responsibilities

• Manage website content updates and maintenance, ensuring accuracy, functionality, and alignment with brand standards, while helping to identify opportunities to implement and optimize lead capture strategies
• Assist in the setup, launch, and optimization of paid advertising campaigns to expand brand reach and engagement; responsibilities include identifying target audiences, supporting the development of creative assets, evaluating third-party digital advertising platforms, and tracking spend
• Ensure the timely and accurate delivery of digital content across platforms, including providing support for social media
• Evaluate and monitor key metrics to analyze digital marketing effectiveness, creating actionable reports for leadership
• Collaborate with internal teams to optimize strategies and content, ensuring consistency and alignment with company goals
• Stay informed on emerging trends and technologies, bringing new ideas to enhance digital strategy
• Perform additional duties as assigned to support the team, such as making updates to the intranet and assisting more broadly across the communications functions

Preferred Qualifications

SEO and SEM know-how and HubSpot experience is a plus

Benefits

• Comprehensive healthcare options, including medical, dental, and vision coverage
• Flexible spending accounts
• A 401(k) with company matching
• Generous parental and maternity leave policies
• Technology stipends
• Wellness reimbursement programs