Senior Manager, Influencer Growth Marketing

Summary

Join Nutrafol as a Senior Manager, Influencer Growth Marketing to lead and scale the high-performing influencer marketing program. You will grow a roster of high-converting talent across Instagram, TikTok, and YouTube, partnering cross-functionally to optimize influencer performance. The ideal candidate possesses a deep understanding of influencer performance metrics, proven team leadership skills, and strong analytical abilities. Responsibilities include leading and scaling the influencer program, conducting performance analysis, collaborating with cross-functional teams, optimizing program operations, managing and mentoring a team, developing campaign reports, and expanding the influencer channel. The role requires 5-7+ years of experience in influencer or performance marketing, a proven track record of team management, strong analytical skills, and strategic thinking. Nutrafol offers a competitive salary, comprehensive benefits, and a fully remote work experience.

Requirements

• 5–7+ years experience in influencer or performance marketing with a focus on ROI and measurable growth
• Proven track record with 2-4 years of experience managing/leading a team of direct reports and scaling performance-focused creator programs
• Strong background in reporting, analytics, and building strategy decks that inform decision-making
• Deep understanding of performance KPIs: CPA, CR, AOV, LTV, and experience using those to guide optimizations
• Strategic thinker with strong project management skills, capable of zooming out to set vision and zooming in to refine execution
• Comfortable managing both high-touch talent relationships and backend logistics like landing pages, promo codes, and contracts
• Proficient in Excel/Google Sheets; experience with Tableau or third-party analytics tools a plus

Responsibilities

• Lead and scale our performance-based influencer program, driving growth through high-converting, top-tier talent across social platforms
• Own strategic forecasting, performance analysis, and campaign reporting across KPIs like sales, CPA, AOV, CR, and new customer growth
• Partner cross-functionally with paid, analytics, brand, and growth teams to develop data-informed strategies that drive efficient acquisition and measurable impact
• Optimize program operations through automation, tools, or external agency support—especially for reporting, sourcing, and contracting
• Manage and mentor a team of influencer marketers, fostering performance culture, growth, and ownership
• Guide the development of persuasive campaign wrap decks and strategic recaps that communicate insights and next steps to senior stakeholders
• Expand the influencer channel by testing new content types, verticals, and platform opportunities while maintaining a performance-first mindset

Preferred Qualifications

Experience in influencer paid media (e.g., dark posting), celebrity partnerships, or managing influencer agencies

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs