Senior CRM Data Executive

Summary

Join AJ Bell as a Senior CRM Data Executive on a contract basis and play a key role in driving customer growth and increasing customer value. You will lead CRM campaign execution using Bloomreach, optimizing marketing performance through data-driven strategies and automation. Collaborate with the marketing team and stakeholders to ensure targeted and effective campaigns. Responsibilities include developing campaigns, reporting on performance, and utilizing Bloomreach's capabilities. The ideal candidate possesses 3+ years of CRM experience, excellent analytical skills, and experience with Bloomreach or similar platforms. AJ Bell offers a comprehensive benefits package, including a hybrid working model.

Requirements

• 3 + years experience in CRM in an omnichannel business or similar role
• Excellent analytical skills (SQL is a bonus) with the ability to interpret data, identify trends, and present key findings in an impactful way
• Experience of working with Bloomreach or similar Customer Marketing Platforms
• Good understanding and active experience in the end-to-end delivery of email marketing campaigns
• Experience in working with customer data, including permissions, data protection, GDPR, segmentation
• Self-motivator and good communicator

Responsibilities

• Develop targeted, data-driven campaigns to specific customer segments
• Perform as a Bloomreach super user and building close working relationships with our marketing platform vendor, ensuring platform capabilities are utilised and optimised across all channels
• Produce regular campaign and automated programme reporting to thoroughly understand performance of all campaigns and identify insights to make recommendations to drive future performance
• Work with the marketing teams to ensure an in-depth understanding of the key objectives and deliverables of the annual campaign plans
• Generate comprehensive campaign reports using data from Bloomreach and other marketing and business tools
• Use workflow and automation functions within the tools, reducing manual production wherever possible. (Long-term aims are to achieve a balance of 80% programme/automation based and 20% campaign-based CRM activity)
• Effectively manage, execute, and track the performance of marketing activity through CRM channels
• Support and enable the business to deliver good outcomes for D2C customers through adherence of regulatory requirements, including consumer duty

Preferred Qualifications

SQL

Benefits

• Starting holiday entitlement of 25 days, increasing up to 31 days with length of service plus a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 6%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free on-site gym providing a wide range of free classes
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Discounted nursery fees at Kids Planet on Exchange Quay
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party, and much more
• Parking at Exchange Quay (Subject to availability)
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals
• Hybrid Working: At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues