Senior CRM Marketing Executive

Summary

Join Tide, a rapidly growing finance platform for small businesses, as a Senior CRM Marketing Executive. You will inherit and expand a successful communications program, focusing on personalization and automation to drive key metrics. Responsibilities include developing and delivering CRM campaigns across multiple channels, analyzing results, and collaborating with various teams. This role requires 2-3 years of CRM experience, proficiency in CRM platforms and BI tools, and strong analytical and communication skills. Tide offers a comprehensive benefits package including paid time off, extended parental leave, a personal L&D budget, additional health and dental insurance, and flexible working arrangements.

Requirements

• Have c.2-3 yrs of expertise in end-to-end CRM retention marketing management across a number of sub-products and business units
• Have developed and delivered CRM programmes, demonstrating proven results against targets
• Have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, and an understanding of HTML and CSS
• Have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights
• Have experience in segmentation and targeting
• Have A/B and MVT testing experience
• Have solid communication and reporting skills and are able to work well in partnership with technical and non-technical team members
• Have good Excel skills as well as experience with business reporting tools (e.g. Tableau, Looker)
• Have the ability to handle multiple projects and adapt to changing priorities
• Be hands-on, delivery oriented, and results-driven, with a pragmatic implementation style
• Have a curious nature, good organizational skills and impeccable attention to detail

Responsibilities

• Inherit and expand an excellent baseline communications program, driving optimization through increased personalization and automation
• Deliver and develop the existing engagement marketing CRM program, focusing on driving key metrics through automation and personalization, working closely with product, content, BI and other Marketing team members
• Have day-to-day ownership of campaigns with a clearly defined growth plan; expect the portfolio to grow substantially
• Work in a multinational team of passionate CRMers, Product marketers and Product Managers
• Build and optimize key cross-sell campaigns and customer journeys across marketing with occasional involvement in operational communications
• Develop and deliver a CRM test-and-learn pipeline across multiple channels including in-app, web, email & SMS end-to-end, including ideation, execution, analysis and optimisation
• Analyze campaigns and report to immediate stakeholders on trends and recommendations; use data to define, build and maintain segments, including building and maintaining reporting dashboards to track CRM performance
• Work closely with the rest of the Engagement Marketing team as well as a number of other cross-business stakeholders
• Continuously look for optimizations and new ideas to develop engagement marketing opportunities

Preferred Qualifications

May have worked in Financial Services, Cards, start-ups, finance services or tech space

Benefits

• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget in the amount of 1000 BGN per year
• Additional health & dental insurance
• Mental wellbeing platform
• Fully covered Multisports card
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Flexible working from home
• Sabbatical Leave