Oviva is hiring a
Senior CRM & Marketing Automation Manager

Summary

The job is for a Senior CRM & Marketing Automation Manager at Oviva, based in Poland (Remote). The role involves implementing and improving automated journeys to generate and convert leads, collaborating with various teams, staying updated with Salesforce Marketing Cloud platform capabilities, and more. The company offers benefits such as training and development opportunities, regular team events, equipment allowance, flexibility & remote working, home working allowance, competitive salary, and a culture that encourages diversity.

Requirements

• 3-5 years of professional experience in the field of CRM, marketing automation and/or marketing analytics
• Experience in stakeholder management or working in cross-functional teams combined with strong communication skills
• An analytical approach combined with the ability to grasp complex issues quickly
• An empathic mindset to understand our customers (patients and doctors) needs
• Experience in using marketing automation tools, such as Salesforce Marketing Cloud, Adobe Campaign, or Braze
• Prior hands-on experience with Salesforce and Salesforce Marketing Cloud is a big plus
• Sound knowledge of relational databases and database querying via SQL
• Good practical experience in data analysis and visualisation and the use of corresponding tools such as Google BigQuery, Google Analytics, Google DataStudio
• Excellent communication skills in oral and written German and English

Responsibilities

• Plan and execute end-to-end projects to automate patient journeys through Salesforce Marketing Cloud in liaison with your business stakeholders
• Create and maintain journey automation that utilise multiple data sources for campaigns
• Integrate marketing campaign data with customer records
• Create reports and dashboards to monitor and analyse the effectiveness of campaigns and automated journeys
• Collaborate with our product & engineering team to improve the setup and data quality of our CRM concerning business requirements
• Stay up to date with Salesforce Marketing Cloud platform capabilities and communicate any new features or changes to the organisation

Preferred Qualifications

Growth Mindset and previous experience implementing lead generation and conversion campaigns

Benefits

• The opportunity to make a meaningful impact in revolutionising healthcare
• Exciting and rewarding role in the high-growth environment
• Training and development opportunities
• Regular team events in one of our office locations
• Equipment allowance
• We embrace flexibility & remote working
• We provide a home working allowance to enable you to set up your workspace in a way which suits you
• Competitive salary