Woolf University Malta is hiring a
Demand Marketing Manager

Summary

Join Woolf, a globally distributed company backed by world-class investors, in building a university for a borderless future. As a Senior Demand Marketing Manager, you will oversee the Woolf University brand and voice, lead a marketing team, and drive demand generation through data-driven campaigns.

Requirements

• 5+ years of hands-on marketing experience in a B2B start up role, ideally within SaaS or high growth edtech companies
• Proven experience in building and scaling a start up marketing team
• Excellent understanding of B2B marketing, including demand generation and account-based strategies
• Experience with marketing automation tools and CRM systems (Salesforce)
• Strong leadership and mentoring skills
• Data-driven decision-maker with a strong analytical mindset
• Experience in agile marketing environments, focused on continuous improvement
• Proven track record in driving marketing campaigns that deliver measurable results
• Excellent communication and project management skills
• Highly motivated, with the ability to work in a fast-paced, remote environment

Responsibilities

• Oversee and steward the Woolf University brand and voice
• Lead and mentor a small but growing marketing team, fostering an environment of creativity, clarity, and excellence
• Navigate Woolf’s b2b and b2c audience (compare to Klarna.com/us/ for b2c and b2b)
• Build our profile as an innovative, high-quality university which b2b and b2c customers respect and want to join
• Create and execute a data-driven B2B marketing strategy focused on demand generation, lead acquisition, and campaign optimization
• Develop integrated marketing campaigns across multiple channels (SEM, social media, email, and display), using tools like Salesforce for tracking and analysis
• Work closely with the sales team and a graphic designer to create effective sales enablement materials and collaborate on Account-Based Marketing (ABM) strategies that target high-value customers
• Collaboratively support Woolf’s participation in high-visibility events and initiatives that contribute to Woolf’s brand influence, working with internal and external stakeholders
• Oversee A/B testing, user segmentation, and the optimization of all campaigns to enhance audience engagement and conversion

Benefits

• Annual Compensation – commensurate with experience level
• Flexible PTO and working hours
• Work from Home
• Laptop