Senior Customer Marketing Manager

Summary

Join InvoiceCloud as a Customer Marketing Manager and leverage your expertise to drive cross-sell/expansion campaigns. You will analyze the customer base, identify ideal customer cohorts, and build compelling campaigns to enhance revenue. Collaborate closely with various teams, including Marketing, Customer Success, Client Services, Product, and Sales. Responsibilities include managing the customer newsletter, sourcing promotional items, and identifying opportunities to improve customer experience. You will be a leader, owning strategic projects from start to finish, and using AI to optimize your work. Success in this role requires strong analytical skills, excellent communication, and the ability to build successful relationships.

Requirements

• Bachelor’s degree
• At least 10 years’ experience in customer marketing/marketing communications (e-payments/SaaS a plus)
• Practical experience building cross-sell/back to base programs, and thorough understanding of how to build demand gen programs for customers
• Proficiency in MS Word, Excel, and PowerPoint, Salesforce, Tableau, Adobe Creative Suite, AI Marketing tools

Responsibilities

• Analyze customer base for product gaps to build targeted, measurable campaigns
• Work with Sales Ops and Analytics teams to build appropriate lists for outreach and forecast the opportunity
• Create robust expansion revenue campaigns to help create stickier clients who have more of our products across our solution sets
• Build and drive expansion programs for prioritized solutions to select biller cohorts for revenue enhancement. Programs could include emails, webinars, landing pages, virtual events, call campaigns with sales, event content creation and more
• Create these campaigns in conjunction with Product Marketing’s product content that will compel the customers to attend webinars, engage with thought leadership, sign up for demos and ultimately buy the product or service
• Experiment with different tactics and ideas to test and learn what works best with our customers
• Keep frequent communications with Sales and other key stakeholders in back to base programs to ensure we are hitting plan numbers
• Manage the customer funnel like a prospect demand gen funnel to keep track of what add ons are coming through as a result of Marketing and Sales efforts
• Maintain a knowledge of InvoiceCloud services (pay anywhere, anytime – online, mobile, POS, bank sites) with the ability to articulate value proposition and product advantages
• Ensure that client marketing campaigns are up to date and tracked in various systems, like Salesforce
• Liaison with external vendors that house our marketing assets, design vendors, swag and more
• Create engagement and retention programs for customers, thinking strategically about what the customers need to hear, and how to best message to them
• Manage the process for and write content for monthly customer newsletter
• Source customer gifts and swag for surprise and delight moments within our base

Preferred Qualifications

Experience in Utilities, government, tax, and insurance payments a plus

Benefits

• Base salary is one component of total compensation
• Employees may also be eligible for an annual bonus or commission
• Some roles may also be eligible for overtime pay