Senior Customer Marketing Manager

Summary

Join Fieldguide, a remote-first company building software for assurance and audit practitioners, as a Senior Customer Marketing Manager. You will develop and execute customer marketing strategies to expand our customer base, increase retention and engagement, and enhance overall satisfaction. Responsibilities include creating content and programs to drive customer expansion, collaborating with the customer success team, working with product marketing, serving as a liaison between customers and the product team, and managing customer communities. You will also create case studies, manage educational content, and track key customer marketing metrics. The ideal candidate has 6+ years of experience in a customer marketing role within a fast-growing B2B technology company and strong understanding of customer retention strategies. Fieldguide offers competitive compensation, unlimited PTO, 401k, wellness benefits, technology and work from home reimbursement, and flexible work schedules.

Requirements

• You have 6+ years of experience in a customer marketing role within a fast-growing B2B technology company
• Strong understanding of customer retention strategies and customer relationship management
• Excellent communication and interpersonal skills
• Proficiency in using customer feedback tools and analytics platforms
• Ability to create compelling content and manage multiple projects simultaneously
• Strong analytical skills and data-driven mindset

Responsibilities

• Create content, resources, and lead programs to help drive customer expansions
• Develop and execute strategies to increase customer retention and engagement and work closely with the customer success team to align on customer goals and outcomes
• Work with product marketing to create resources that help customers maximize the value of our product
• Serve as a liaison between customers and the product team to relay customer insights and suggestions
• Create, launch, and manage Customer Advisory Boards (CAB)
• Create and manage customer loyalty programs, customer reference and testimonial programs and execute strategies to foster a sense of community among customers
• Manage, and grow and monitor online customer communities, collaborating closely with Customer Success (CS) leaders
• Create case studies and success stories showcasing customer experiences and manage educational content, such as tutorials, webinars, and product training sessions
• Track and report on key customer marketing metrics, such as customer satisfaction, Net Promoter Score, and customer lifetime value

Benefits

• Competitive compensation packages with meaningful ownership
• Unlimited PTO
• 401k
• Wellness benefits, including a bundle of free therapy sessions
• Technology & Work from Home reimbursement
• Flexible work schedules