Senior Customer Marketing Manager

Summary

Join Ontra, a global leader in AI legal tech, as a Senior Customer Marketing Manager. You will drive customer engagement, develop in-app marketing campaigns and lifecycle programs, and collaborate cross-functionally to enhance customer education and maximize revenue. Leveraging data-driven insights, you will create and execute multi-channel engagement strategies. This role requires strong communication and collaboration skills, along with experience in B2B customer marketing. Ontra offers a remote-first work policy, paid time off, parental leave, retirement contributions, and professional development opportunities. Occasional travel is required.

Requirements

• Experience in Marketing: 7+ years in marketing, including 3+ years of experience specifically in B2B customer marketing
• Multi-Channel Strategy: Proven experience in creating and executing multi-channel engagement strategies to drive customer interaction and retention
• Data Analysis Skills: Ability to analyze customer data and marketing metrics to optimize programs, with a strong understanding of customer growth marketing techniques such as upsell, cross-sell, and adoption
• Communication Proficiency: Your excellent communication skills allow you to build effective messaging, compelling storytelling, and collaboration across diverse teams

Responsibilities

• Strategic Campaign Development: Create and implement targeted campaigns, in-app marketing, and lifecycle programs that drive product adoption, increase usage, and capitalize on upsell/cross-sell opportunities
• Customer Experience Enhancement: Shape and improve customer experiences by educating clients about the full suite of products, ensuring they understand and utilize their full value
• Data-Driven Insights Utilization: Analyze and apply data insights to identify trends and opportunities, driving revenue growth and improving net dollar retention
• Cross-Functional Collaboration: Maintain regular communication with Growth Sales, Customer Success, and Product teams to align on strategic initiatives and maximize customer engagement strategies
• Quarterly Campaign Execution: Plan and implement strategic customer campaigns on a quarterly basis to promote consistent engagement and measure growth against set objectives
• Channel-Specific Partnerships: Collaborate with various marketing functions to execute programs tailored to specific channels, ensuring cohesive and effective marketing efforts

Benefits

• Remote-first working policy, with office hubs in SF, NYC, Santa Barbara, and London
• Twice yearly team offsites for in-person collaboration
• Paid flexible time off policy
• Paid parental leave and benefits
• Employer-supported retirement contributions, varying by country
• Monthly phone and internet reimbursement
• Company-sponsored LinkedIn Learning accounts, department budgets for professional development, and robust onboarding program
• Various options for medical, dental, and vision insurance