Senior Customer Marketing Manager

Summary

Join Lyra Health as a Sr. Customer Marketing Manager and play a key role in driving member registration and customer engagement. Collaborate closely with customers to implement member engagement programs, adapting strategies to meet specific needs. This role requires a strategic thinker and hands-on leader capable of driving initiatives, measuring success, and adapting approaches. You will develop marketing plans, drive member registration and utilization, customize approaches for unique populations, and collaborate cross-functionally. The ideal candidate will be a self-starter, manage projects autonomously, and build strong customer relationships. Lyra offers a competitive salary and a comprehensive benefits package.

Requirements

• Experience: 8+ years in marketing with a focus on digital or consumer health, particularly in B2B2C contexts
• Communication Skills: Excellent written, verbal, and presentation skills
• Project Management: Demonstrated success in cross-functional project management and meeting tight customer timelines
• Customer Management: Proven experience in customer-facing roles with a strong track record of persuading diverse customer personalities to adopt your recommendations
• Data-Driven: Analytical mindset with a track record of using data to inform marketing strategies and reporting on results
• Leadership and Self-Motivation: A self-starter who works well independently, managing projects without hand-holding, and bringing forward solutions proactively
• Adaptability: Highly organized, with a proactive approach to balancing priorities in a dynamic environment

Responsibilities

• Develop Marketing Plans: Confidently design and present integrated communication strategies to top customers that deliver on registration and utilization goals and are aligned to a customer’s unique priorities
• Drive Member Registration and Utilization: Craft and execute member marketing plans at key moments of the customer lifecycle, launch, ongoing engagement, and renewal with a focus on maximizing member registrations and contribute to overall benefit program value for customers
• Customize Approaches for Unique Populations: Proactively adapt our standard member engagement program to address specific customer needs, with creative solutions for engaging hard-to-reach member groups
• Cross-Functional Collaboration: Work cross-functionally with Customer Success, Workforce Transformation, Content, and Design teams to ensure alignment and effective project management
• Leadership and Independence: Take initiative, manage projects autonomously, and drive results without the need for close supervision. Use data-driven insights to measure success and pivot strategies as needed
• Relationship Building: Establish strong, lasting relationships with customers, Customer Success, and other GTM teams to ensure a unified approach that delivers on high-level goals of utilization, customer retention, and new bookings
• Asset and Process Management: Oversee the production of customer-specific marketing assets, coordinating with design teams to meet deadlines and scaling processes for member engagement over time

Preferred Qualifications

Technical Tools: Familiarity with JIRA, Salesforce, Tableau, and Confluence is a plus

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra’s benefits package includes gender-affirming surgery
• Lyra for Lyrians; coaching and therapy services for you and your eligible dependents
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid Parental Bonding Leave for birthing and non-birthing parents
• 401k and retirement benefits
• Employee Well-being Program with additional perks: Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend
• We spread joy throughout the year with perks and activities, surprise swag, regular community celebrations and more!