Senior Customer Marketing Manager

Summary

Join Loop as the Customer Marketing Manager and orchestrate strategic marketing campaigns to drive growth within our existing merchant base, build loyalty, and cultivate superfans into Loop Advocates. You will balance creativity and data-driven decision-making to align campaign strategies with company goals. This role necessitates cross-functional collaboration with various teams to ensure effective investment decisions. Success will be measured by expansion opportunities, referrals, renewal rates, and churn reduction. Loop offers a blended work environment with flexibility and choice, allowing you to create a work environment that best suits your preferences. The role offers a competitive salary and a comprehensive benefits package.

Requirements

• You’ve spent 5+ years in marketing at a B2B SaaS startup, with at least 2 years in a customer marketing role
• You’ve built customer marketing programs from scratch and can speak to the growth you helped drive
• You are an expert in building and maintaining relationships with customers, and enabling them to become brand ambassadors
• You are able to stay focused and manage multiple projects in a fast-paced environment where priorities may shift
• You’re a strong communicator no matter the medium - in-person or virtual - and are able to adapt to meet the needs of your audience
• You have a strong attention to detail and admirable organization skills - others note this as a superpower of yours
• You’ve used leading CDP, Marketing Automation and CRM software such as Segment, Hubspot or Marketo, and Salesforce

Responsibilities

• Create campaigns to drive merchant (customer) growth through new products and features from Loop to better serve their customers (shoppers)
• Work cross functionally with marketing, account management, merchant success and revenue operations to ensure alignment on target audiences, messaging, and follow-up processes
• Execute on various marketing channels for your campaigns such as email, landing page creation, direct mail, advertising, and webinars/workshops
• Coordinate and drive attendance for our in-person customer events including road shows and our annual Merchant Advisory Board
• Identify Loop superfans, and inspire them to become Loop Advocates who will speak at events, share referrals or testimonials, and act as references for Loop prospects
• Enhance the customer journey through marketing programs including recognition or celebration for key milestones
• Define, track and report on campaign results and impact on expansion opportunities, referrals and renewal rates, and share insights across the business

Preferred Qualifications

You have experience working with Shopify, ecommerce, and/or the post-purchase ecosystem

Benefits

• Medical, dental, and vision insurance
• Flexible PTO
• Company holidays
• Sick & safe leave
• Parental leave
• 401k
• Monthly wellness benefit
• Home workstation benefit
• Phone/internet benefit
• Equity
• Blended Working Environment, you have options ranging from joining our HQ office (in Columbus, Ohio), opting into a Hub (a location with 4+ team members), or staying totally secluded (our version of remote)