Senior Data Analyst

Summary

Join Deel, a rapidly expanding global HR platform, as a Marketing Analytics Manager. Partner with marketing leadership to drive data-driven strategies, optimize budget allocation, and set marketing targets. You will leverage cross-channel insights to inform investment decisions and ensure efficient resource allocation. This role requires strong analytical skills, experience with BI tools like Looker, and a proven track record in marketing analytics. You will collaborate with various teams, develop dashboards, track KPIs, and conduct experiments to optimize marketing spend. Deel offers competitive compensation, benefits, and the flexibility of remote work.

Requirements

• Bachelor’s degree in Computer Science, Math, Statistics, Economics, or a related field
• You are a deeply curious person. You love understanding how the world works and have a deep sense for business and strategy
• Highly proficient in SQL and experience with self-service BI tools like Looker
• 3+ years of experience in marketing or growth analytics, with a proven track record of supporting marketing leadership (CMO, Marketing Directors) in strategic decision-making
• Experience with holistic marketing measurement frameworks, such as Marketing Mix Modeling, experiment design, and top-down/bottom-up forecasting
• Strong experience in marketing budget allocation, target setting, and cross-channel investment optimization
• Excellent communication and storytelling skills; ability to translate complex data into clear, actionable insights for senior stakeholders
• Experience working in fast-paced, high-growth environments, with the ability to influence executive decision-making

Responsibilities

• Partner with Marketing Leadership as a strategic thought partner, guiding budget allocation and cross-channel marketing investments
• Collaborate with GTM Data team members, including Marketing Analysts, Analytics Engineers, Digital Analytics Managers, as well as Sales Operations and Marketing Operations teams
• Develop intuitive and actionable dashboards in Looker, providing a holistic view of marketing performance and enabling data-driven decision-making
• Design and track top-level marketing KPIs, ensuring alignment with business objectives and optimizing marketing and sales team balance
• Own and refine marketing measurement frameworks, including Marketing Mix Analysis, to identify the most efficient channel and regional investment strategies
• Lead target-setting processes, ensuring marketing teams have clear, data-backed goals that drive efficiency and growth
• Conduct structured experiments to optimize marketing spend, improve cross-channel attribution, and inform strategic planning
• Generate insights and recommendations for marketing leadership to guide budget planning, headcount allocation, and performance measurement across teams

Preferred Qualifications

• Experience with tools like Snowflake, Salesforce, HubSpot, and dbt
• Familiarity with Python and other data science tools
• Hands-on experience with ETL tools (e.g., Fivetran, Funnel)
• Prior experience working in a fast-growing B2B SaaS company

Benefits

• Provided computer equipment tailored to your role
• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including WeWork access where available